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Pew Internet & American Life Project on American News Consumption: “Portable, Personalized and Participatory”

At LANE PR we love it when The Pew Internet & American Life Project comes out with a new report.  The latest, “Understanding the Participatory News Consumer,” reports that while television is still the biggest source of news, the Internet is now number two, ahead of print and radio. 
This is big news.  The rapid rise of [...]


Haiti, how we can help right now

A massive online movement has taken place over the past 24 hours via Facebook, Twitter and other social forums where people shared their opinions on the Leno vs. Conan vs. NBC controversy.  The media is reporting that tens of thousands of people took part in this online movement yesterday afternoon alone.
Just as the volume of [...]


Lunch with Julia

The IACP conference in Portland this April has caused me to reminisce about the last time the IACP came to Portland:  1998.
Portland was a different food town then.  We were just beginning to talk about the amazing products that the Willamette Valley and the Pacific Ocean provides as well as the growing authentic food culture.
As [...]


A Taste of Spain

Last month, LANE executed events designed to introduce and educate key media and trade about the olive oils of Spain.  
Two events were held, the first at Spur Gastropub in Seattle, and the second two days later at Mercat a la Planxa in Chicago. 
Spur’s chefs, Chefs Brian McCracken and Dana Tough, were recently called rising star chefs [...]


I Heart Chocolate

There’s no denying it: I have a sweet tooth.  So when the opportunity came about to join Moonstruck Chocolate’s Master Chocolatier, Julian Rose on his New York media tour, you better believe I jumped all over it.
Moonstruck is known for its fun, whimsical seasonal collections (like the delicious Pumpkin Patch Truffles I’m indulging in as [...]


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  • Archive for January, 2010

    1/19/10

    LANE PR Expands New York Office

    NEW YORK CITY and PORTLAND, Ore. (Jan. 19, 2010) – LANE PR, an independently owned, national public relations agency, recently expanded its New York team and has moved to larger offices on Madison Avenue in midtown Manhattan to accommodate the growth. The newest member of the LANE PR New York team is account supervisor, Heather Gleason, who recently relocated to the New York City area from Portland, Ore.

    “We are incredibly happy about our move to Madison Avenue,” said Wendy Lane Stevens, president and CEO of LANE PR. “This location is iconic for its role in the emergence of America’s marketing industry, and it’s fitting that from our new offices on Madison Avenue we will grow LANE PR’s footprint in results-driven marketing and public relations on the east coast.”

    The LANE PR New York office opened in 2003 and focuses on financial services, technology and consumer accounts. The office is led by Amber Roberts, a director at LANE PR.

    Heather Gleason
    Heather Gleason has nine years of public relations experience with a diverse client portfolio.  At LANE PR, Gleason has managed and implemented strategic marketing and public relations for a variety of clients including Wines from Spain, Sexy Hair and University of Phoenix. Gleason’s previous experience before joining LANE in 2007 includes creating and implementing strategic public relations campaigns for national cable networks and clients in the entertainment, healthcare, business and non-profit industries

    About LANE PR  
    LANE PR is an independent firm specializing in public relations-driven marketing strategies with offices in New York and Portland, Ore.  Founded in 1990 by Wendy Lane, LANE PR provides integrated marketing communications and public relations for a host of industries, including technology, business, consumer and non-profit clients.  The agency has won several awards during its 18 years, including the 2009 PR Week Young PR Professional of the Year, 2008 PRSA Bronze Anvil Award for outstanding public relations tactics and the 2008 Gold Bulldog Award for Excellence in Media Relations. For more information about LANE PR, visit www.lanepr.com.

    # # #

    1/16/10

    Health Care Pros Also Suffer Addictions: Hazelden Springbrook - Portland Business Journal, January 15, 2010

    Jack Giesey is an accomplished large-animal veterinarian. Among his patients are the animals at the Clark County Fair, the horses that march in Portland’s annual Rose Parade, and the cows that produce milk for some regional dairies.

    But for much of his illustrious career, Giesey was also a chronic abuser of alcohol and pain pills. At one point, he drank as much as a gallon of whiskey a month and took between 12 and 25 Vicodin pills a day.

    So on Dec. 1, 1998, Giesey reluctantly entered what is now called Hazelden Springbrook, a substance abuse rehabilitation facility in Newberg that specializes in catering to health care professionsals.

    Click here to read the article.

    1/14/10

    Haiti, how we can help right now

    A massive online movement has taken place over the past 24 hours via Facebook, Twitter and other social forums where people shared their opinions on the Leno vs. Conan vs. NBC controversy.  The media is reporting that tens of thousands of people took part in this online movement yesterday afternoon alone.

    Just as the volume of this online activity reached its height yesterday, we were hit with the news of the devastation that occurred in Haiti. It was an instant reality check for all of us. A reminder of the life and death issues facing the world that are much more important than the future of our late night TV.

    The family of a dear friend of mine is in Haiti. She has only been able to reach a few of these family members over the past 24 hours. The fate of some of her loved ones is unknown as I write this post.

    If everyone that took the time to voice their “O’Brien vs. Leno” opinion now took a moment to donate to the rescue effort in Haiti, we would be able to make a small dent in the tremendous need for resources that now exists in Haiti.

    If you are looking for a way to help and are able to do so, here are some links to organizations through which you can make a donation online:

    https://www.imcworldwide.org/SSLPage.aspx?pid=878

    http://www.redcross.org/portal/site/en/menuitem.1a019a978f421296e81ec89e43181aa0/?vgnextoid=a8712721ea326210VgnVCM10000089f0870aRCRD

    https://my.care.org/site/Donation2?5000.donation=form1&df_id=5000

    1/12/10

    Lunch with Julia

    The IACP conference in Portland this April has caused me to reminisce about the last time the IACP came to Portland:  1998.

    Portland was a different food town then.  We were just beginning to talk about the amazing products that the Willamette Valley and the Pacific Ocean provides as well as the growing authentic food culture.

    As a result of our emerging importance, the 1998 IACP conference attracted many national food luminaries.  Perhaps my favorite was Julia Child.  I met Julia one morning at The Pearl Bakery.   Julia and the majority of attendees on this side trip had arrived by bus. 

    I was with Suzanne Hamlin, a food writer for the New York Times and Fran McCullough, a cookbook author.  I had taken them to The Pearl Bakery in my car as I had invited them to have lunch after the tour.   Julia was a friend of Suzanne’s and she asked if she could invite Julia to join us for lunch.     

    We had been on a very fast schedule and I hadn’t decided where we should have lunch.  I called Kim Paley at Paley’s.  (They were open for lunch in those days.)  I asked Kim if I could bring Julia Child for lunch in ten minutes with two other food writers.  She happily said yes.

    Julia ate two hamburgers with frites along with the Oregon pinot that we ordered.  Julia was a very expansive conversationalist and quite upbeat.  She talked about many things from her time in Paris to living in Santa Barbara. 
    She had also been a great friend of James Beard and since Portland was his home town, she wanted to talk about him.  She said that while she brought French cuisine to the American people, it was James who taught Americans their own cuisine based upon wonderful, fresh ingredients. 

    I grew up with a grandfather, a butcher, who had a grocery store in Gaston, Oregon.  My uncle farmed onions, hazelnuts and plums.  My mother, a home economist, gave food demonstrations at grange halls.    I understood those food memories.

    My lunch with Julia made me very aware of the special food place that Oregon is and very excited to share it’s bounty.

    1/05/10

    Roundarch Releases Top Digital Marketing Strategies For 2010 Expansion of digital economies; Development of e-reader applications; Behavioral targeting - Business Wire, January 5, 2010

    CHICAGO, Jan 05, 2010 (BUSINESS WIRE) — Roundarch, a leader in digital design and implementation for Fortune 500 companies, has outlined five digital predictions that it believes marketers must consider to positively impact the bottom line of small to large enterprises in 2010 and beyond.

    Click here to read the article.