Brands need a content strategy, especially in today’s digital world

Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -

It appears 2012 truly is the Year of Content in the world of public relations and marketing.

As we finish out the second half of the year, there seems to be more written about content marketing than there has been in any prior year. Brands are publishers  and need to be in the game.


Link Bait: How to Create Sticky and Shareable Content

Posted by: KirstenNieman in: Consumer Lifestyle - Digital/Social - Media Relations -

Pinterest InfographicDid you know that more than 30% of people think in pictures and 45% think in both pictures and words?

Infographics are a way to communicate complex messages or information in an easily understandable format.  An infographic can benefit a company’s SEO campaign because it serves as link bait – web content created to attract attention and be interesting enough for people to share.


ZAGG Media Mailer: Back-To-School Goodies

Posted by: jillw in: Consumer Lifestyle -

ZAGG gearMedia mailers are one of our specialities at LANE, and often times the packages we create are so good we want to keep them! That’s certainly the case with the recent ZAGG media mailer we put together. It’s a backpack full of tech goodies, and we are certain the media is going to love every item in this bag.





Want More?


Interested in working together? Get in touch to learn more about our services.