Posted by: Lydia Wohlford in: Financial Services -
Brand partnerships offer the opportunity to connect with new audiences and gain visibility in previously unexplored markets. Two voices are also better than one: when both brands articulate consistent messages, their communications can rise above the din of a crowded marketplace.
When determining a strategic partner, it’s important to consider the compatibility of brand values, audiences and communications channels. Take some notes from financial services firms that have put strategic brand partnerships into action:
- MasterCard, ApplePay and Gwen Stefani.
MasterCard and Apply Pay joined forces to launch a secure mobile payment platform for cardholders, enlisting pop icon Gwen Stefani to raise awareness of the payment option through a robust, integrated campaign. The credit card company augmented its well-known “Priceless” campaign with “Priceless Surprises,” creating excitement through unexpected prizes – a handbag, a golf trip, tickets to a Stefani concert – and incentives for using the new app.
Posted by: Samantha Chulick in: Tourism & Hospitality -
Learnings from Mod About PR, the PRSA 2017 Travel & Tourism Conference
The PRSA 2017 Travel & Tourism Conference brought together a broad community of travel professionals to connect, share and learn. A schedule packed with speakers, roundtables and discussion sessions provided insights into how PR practitioners and their clients can make the most of new opportunities via digital media as well as break into traditional channels that remain highly relevant.
Here are five key take-aways to consider when pitching stories to today’s travel and lifestyle media:
Posted by: WendyLane in: Food/Beverage -
The first annual Hot Luck in Austin, Texas, was amazing. Developed by Aaron Franklin of Austin’s Franklin Barbecue, James Moody of The Mohawk and Fun Fun Fun Fest, and Mike Thelin of Portland’s Feast, the four-day festival involved creative food and music events.
I attended the Saturday evening Al Fuego extravaganza at The Wild Onion Ranch. We arrived on a beautiful piece of land set among green rolling hills and trees. A path of hay coupled with swinging country music and the smell of BBQ smoke led us to the party. Cowboy boots, hats and sundresses were the dress of the evening. More than 60 booths provided BBQ, beer, wine and spirits.