Posted by: jillw in: Technology -
- Smart home is mainstream; three out of 10 want robots to handle their chores at home
- Excitement for health-tracking technology far outweighs anticipation for self-driving cars
- Cost outweighs privacy concerns by 3x in smart home purchases
Feeling in control plays an important role in the decision to adopt connected technology, according to a new Finn Futures™ survey conducted by Finn Partners’ (LANE is a Finn Partners company) global technology practice. The national poll looked at consumer sentiment toward smart homes, devices, and self-driving cars, and found varying levels of excitement and concern for these technologies.
“Emotion plays an important role when it comes to consumers’ willingness to adopt connected technology,” said Sabrina Horn, managing partner, U.S. technology practice, Finn Partners. “People want to feel in control of their lives and of their loved ones’ well-being, so it isn’t surprising that we always see peace-of-mind as the top motivator in smart home adoption. Communications professionals need to help brands and other connected technology sectors tap into this finding with more visually-oriented and multi-faceted market awareness campaigns.”
Posted by: AmberRoberts in: Financial Services -
Financial services brands engage in painstaking efforts to cultivate their reputations. Earning and maintaining the confidence of clients and stakeholders is paramount, as these individuals are selective about with whom they entrust their assets. That said, how well insulated is your brand from the unexpected?
Crisis situations come in many forms, from cyber fraud and questionable business practices to natural and manmade disasters. Household names like United Airlines, Wells Fargo, Target and Volkswagen, for instance, are tarnished in the minds of many due to security lapses and questionable ethics. While some crises may be impossible to avoid, you can control the response and mitigate damage to the brand. Preparation is key.
- Establish clear roles and responsibilities. Emotions tend to run high during crises and may color judgement. To maintain composure and clarity, establish a crisis communications plan to serve as a guide. Define who will take charge of decisions and communications, and ensure that all responsible individuals are familiar with the plan and their roles.
- Rank potential crisis situations. Invest time brainstorming potential crises, and rank situations according to their likelihood and impacts. While your crisis plan should provide general guidelines for navigating any potential event, more detailed scenario briefs should be created to prepare your team for those that pose the biggest threat to your business and your brand reputation.
Posted by: jillw in: Tourism & Hospitality -
Whether at work or at play, travel is a constant for LANE’s travel & hospitality team. From venturing to the unexplored to discovering new favorites in old haunts, the team is preparing for a busy travel season all around:
Wendy Lane Stevens will enjoy a proud mom moment in Austin, Texas, where she’ll watch her son receive his MBA from the University of Texas at Austin McCombs School of Business. As luck would have it, graduation coincides with the Hot Luck Fest (May 18-21), a new food and music festival generating considerable buzz and drool. It’s easy to see why: it’s the brainchild of America’s pitmaster Aaron Franklin of Franklin Barbecue, Mike Thelin of Feast Portland and James Moody of Fun Fun Fest.
Shannon Riggs is pursuing a #50statesby5 challenge for her daughters with a spring break trip to the American Southwest this month. While her eldest has already met the challenge, her youngest will reach the 49-state mark with Arizona, Colorado, New Mexico, Oklahoma and Texas. That just leaves Hawaii, which is in the pipeline for June.