Posted by: ShannonRiggs in: Media Relations -
When it comes to developing brand ambassadors, organizations sometimes overlook the most obvious choice: employees. With their firsthand experience of a brand, its history and what makes it tick, employees are in a unique position to help build a brand and its visibility. And because employees are immersed in the day-to-day, their impressions are likely to be perceived as more authentic and credible than that of any outsider or corporate-generated message.
Creating a brand ambassador program doesn’t need to be complicated, and investing in the effort can pay off in spades. Branded social media posts by employees reach 561 percent further than company posts. To develop – or even refine – a brand ambassador program, consider following these five steps:
- INSPIRE: Start by helping employees understand the broader vision and mission of the organization as well as how their individual roles are integral to the whole. Take regular, short surveys to assess the mood and the mindset of staff. Ask questions about whether they enjoy their job, are satisfied with their career and understand their purpose. Depending on responses, it may be necessary to put a brand ambassador program on hold to address concerns, improve morale and strengthen culture. Or, it may be fine to forge ahead and work with a core group of highly engaged employees to get the ball rolling.
Posted by: Malisa Meresman in: Food/Beverage -
If you’ve wondered how big natural products have become, just look at Natural Products Expo West 2017. The show has grown so popular, busy and large that it’s a challenge to take it all in. While attending the show with client Steaz, I admittedly got swept up in the buzz and excitement, but nonetheless came away with an clear sense of the trends and marketing strategies that are sweeping the category.
Better For Your Snacks
Few of us are immune to mid-afternoon cravings for a pick-me-up, and natural food brands are on a mission to provide better snacks to quell those urges. Popcorn has emerged as a versatile star suitable for anyone, any time. Brands like Pipcorn and Halfpops were pushing their unique methods, while Angie’s BOOMCHICKAPOP, Modern Pop, KettlePOP and SkinnyPop tried to break out with low-cal, non-GMO, organic and healthy flavor varieties spanning sweet to savory. Quinoa and gluten-free chips and “puffs” were also plentiful, with tasty new takes and types at every turn. Other snack brands touted their ability to harness the fueling power of fruit, particularly bananas and acai.
Posted by: AmberRoberts in: Financial Services -
Changes are underway in the financial services industry, arising from a variety of influences – economic, technological and political, to name a few.
We tapped seven industry veterans – across consumer banking, investment banking and private equity – to provide their insights about the current and anticipated state of financial services. Their perspectives are wrapped up in LANE’s inaugural Financial Services Outlook Report, available here.
As you read the report, we encourage you to think about how your brand is situated in what is likely to be a highly competitive and rapidly evolving environment. One theme that emerged from our conversations with panelists included the potential impact of the new administration, particularly in relaxing regulations. While such a move could be welcome news to the industry, consider how your audiences may interpret such measures.