11
May

National Study Underscores Consumers’ Need for Control When Considering “Smart” Technology

Posted by: jillw in: Technology -

  • Smart home is mainstream; three out of 10 want robots to handle their chores at home
  • Excitement for health-tracking technology far outweighs anticipation for self-driving cars
  • Cost outweighs privacy concerns by 3x in smart home purchases

Feeling in control plays an important role in the decision to adopt connected technology, according to a new Finn Futures™ survey conducted by Finn Partners’ (LANE is a Finn Partners company) global technology practice. The national poll looked at consumer sentiment toward smart homes, devices, and self-driving cars, and found varying levels of excitement and concern for these technologies.

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10
May

Are You Ready for a Crisis?

Posted by: AmberRoberts in: Financial Services -

Financial services brands engage in painstaking efforts to cultivate their reputations. Earning and maintaining the confidence of clients and stakeholders is paramount, as these individuals are selective about with whom they entrust their assets. That said, how well insulated is your brand from the unexpected?

Crisis situations come in many forms, from cyber fraud and questionable business practices to natural and manmade disasters. Household names like United Airlines, Wells Fargo, Target and Volkswagen, for instance, are tarnished in the minds of many due to security lapses and questionable ethics. While some crises may be impossible to avoid, you can control the response and mitigate damage to the brand. Preparation is key.

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