11
Dec

First-ever Index Scores and Ranks Companies According to the Public’s Perception of their Impact on Society

Posted by: jillw in: Media Relations -

Finn Partners, in partnership with Harris Poll, has unveiled the Societal Return on Investment (SROI) Index, a new proprietary index and diagnostic tool that can measure a company’s corporate reputation for social good and unlock opportunities to align — or realign — efforts for maximum impact.

More than ever before, companies are investing in corporate reputation and CSR activities because they realize the tremendous influence public perception has on business outcomes. SROI provides business leaders with a holistic assessment tool to measure the impact of their social good activities and inform their business strategies in a meaningful and measurable way.

As part of the inaugural 2018 Societal ROI Index, Harris Poll and Finn Partners released the list of the top 20 companies and the top social issues that Americans believe companies should be addressing. Privacy of data and access to healthcare top the list.

Learn more at SocietalROI.com

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