19
Sep

Be Bold Be Bald! and Help Us Fight Cancer

Posted by: WendyLane in: Consumer Lifestyle -


SADLY, MANY OF US HAVE BEEN IMPACTED BY CANCER
, in one way or another. After losing a business partner in 2007, Finn Partners Boston started a non-profit called Small Army for a Cause, and an annual fundraiser called Be Bold Be Bald! where participants from all over the country go bald for one day to honor those battling cancer and to raise money to find a cure. This year, all Finn Partners employees will wear their bald caps on Friday, October 18.

To date, we’ve raised $1.3 million nationally, and our goal is to reach $1.5 million this year. Our Portland office alone hopes to raise $5,000 for the OHSU Knight Cancer Institute.

Here’s how you can help us get there:

1. Sponsor our team for going bald on 10/18
Please consider sponsoring our team for going bald. All donation amounts count, no matter how small.

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29
Aug

A BLUEPRINT FOR CORPORATE REPUTATION

Posted by: Ryan Barr in: Financial Services - Media Relations -

Warren Buffett famously said, “It takes 20 years to build a reputa­tion and five minutes to ruin it?” Who am I to disagree with Mr. Buffett? According to the Reputation Institute, in­tangible value-including corporate rep­utation-makes up 81 percent of  market value. This means a one-point increase in reputation yields a 2.6 percent increase in market cap, which translates into an aver­age of $1 billion.

However, corporate and financial com­municators know that if a company is going to market now, it doesn’t have 20 years to build its reputation. With 24/7 media, glob­ally connected social networks and online marketplaces, investors, influencers, cus­tomers and employees can alter the percep­tion of a corporate brand in the blink of an eye.

As corporate reputation impacts valua­tion, communicators must close the gap between the reality of a company’s current operational status and the  perceptions of key external stakeholders. And, the vast ar­ray of external influences can interfere with a company’s ability to control its narrative. Given this, it’s more important than ever for a company to use all the tools at its dis­posal. Where to begin?

It starts with storytelling. Financial and corporate communicators need to  build compelling narratives rooted in data that show an obtainable goal, all to be measured by a roadmap that tracks a company’s prog­ress. For all companies, financials are the obvious-and sometimes most critical ­gauge of success. It’s fairly straightforward: tell  your stakeholders what you’re going to do: increase sales, control expenses and grow the bottom line; execute your plan; and then report back. Unfortunately, finan­cials are only one metric used to measure a company’s success and not all companies are at the same moment in their lifecycle.

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23
Apr

National Picnic Day 2019 – What We’re Packing In Our Basket

Posted by: Rachel Neff in: Consumer Lifestyle -

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