29
Aug

A BLUEPRINT FOR CORPORATE REPUTATION

Posted by: Ryan Barr in: Financial Services - Media Relations -

Warren Buffett famously said, “It takes 20 years to build a reputa­tion and five minutes to ruin it?” Who am I to disagree with Mr. Buffett? According to the Reputation Institute, in­tangible value-including corporate rep­utation-makes up 81 percent of  market value. This means a one-point increase in reputation yields a 2.6 percent increase in market cap, which translates into an aver­age of $1 billion.

However, corporate and financial com­municators know that if a company is going to market now, it doesn’t have 20 years to build its reputation. With 24/7 media, glob­ally connected social networks and online marketplaces, investors, influencers, cus­tomers and employees can alter the percep­tion of a corporate brand in the blink of an eye.

As corporate reputation impacts valua­tion, communicators must close the gap between the reality of a company’s current operational status and the  perceptions of key external stakeholders. And, the vast ar­ray of external influences can interfere with a company’s ability to control its narrative. Given this, it’s more important than ever for a company to use all the tools at its dis­posal. Where to begin?

It starts with storytelling. Financial and corporate communicators need to  build compelling narratives rooted in data that show an obtainable goal, all to be measured by a roadmap that tracks a company’s prog­ress. For all companies, financials are the obvious-and sometimes most critical ­gauge of success. It’s fairly straightforward: tell  your stakeholders what you’re going to do: increase sales, control expenses and grow the bottom line; execute your plan; and then report back. Unfortunately, finan­cials are only one metric used to measure a company’s success and not all companies are at the same moment in their lifecycle.

More
23
Apr

National Picnic Day 2019 – What We’re Packing In Our Basket

Posted by: Rachel Neff in: Consumer Lifestyle -

More
14
Mar

What Pie Tops Finn Partners’ Favorite Flavor?

Posted by: Rachel Neff in: Consumer Lifestyle - Food/Beverage -

In honor of Pi Day (March 14), we asked Finn employees to vote for their favorite flavor of pie. Yes, we know National Pie Day is Jan. 23, but are you really going to give up a chance for free pie in the break room? Really? Really? Then we want your slice. Well, 3.14 slices, to be exact.

Now, before revealing the winners, let’s dive into how we set this up. We were strict with the criteria. In fact, a bit of research went into the answer options. National lists from past years with top flavors and most popular choices. Google was widely consulted. Pies were shown in alphabetical order. One vote per person.

Any write-ins had to meet pie criteria. No cobblers, crumbles or crisps in this survey. Betty? Pandowdy? Grunt? Nope. It had to be pie.

While some respondents argued choosing merely one flavor of pie was a cruelty, there was a very vocal group of folks who reminded the survey-writers that pies could have savory options. Look, we see you, offices across the pond. The magic of shepherd’s pie or chicken pot pie didn’t cross our minds at first. We promise you’ll get a button to click on next year.

More

Want More?

Contact

Interested in working together? Get in touch to learn more about our services.