Posted by: Megan VanDomelen in: Food/Beverage -
There’s no arguing that animal-based food alternatives are in high demand right now. We’ve heard all about plant-based milk products and how they’ve continued to grow since 2014. The plant-based milk category has grown 3.1% over the last year, while cow’s milk sales have gone down about 5%, according to Nielsen. But, milk alternatives aren’t the only category on the rise – plant-based protein and meat substitutes are projected to reach $5 billion (with a ‘b’) by 2020. This year, Beyond Burger – a plant-based burger that looks, cooks and smells like meat – saw sales more than double, and shares jumped 21% in June.
Fast food chains are even jumping on the plant-based train. In 2019, the Impossible Burger – another meat alternative that is a blend of soy and potato proteins – announced partnerships with Burger King, Subway and Qdoba, while McDonald’s and KFC joined forces with Beyond Burger.
Another trending meat alternative is the hybrid meat-plant burger for consumers that are looking to reduce their meat intake, but not eliminate it. This trend is growing as more people are reducing their meat consumption but not going vegetarian or vegan. One brand that is leading the hybrid movement is Applegate (client). Their “Great Organic Blend Burger” launched in March 2019 is made for the “conscious carnivore” and features a blend of humanely raised organic meat or poultry, organic mushrooms and rosemary extract.
So, the question is, why is this new food trend booming right now?More