Management Team

Wendy Lane Stevens
Wendy Lane Stevens - President

With more than 30 years of experience in marketing communications, public relations, crisis communications, branding, retail and merchandising, Wendy Lane Stevens leads LANE in developing... More

With more than 30 years of experience in marketing communications, public relations, crisis communications, branding, retail and merchandising, Wendy Lane Stevens leads LANE in developing strategies that translate into client success. Her experience crosses national and international boundaries, spanning technology, business-to-business (financial services, legal, real estate, economic development), and consumer (healthcare, food & beverage, fashion, packaged goods and hospitality) industries.

Before establishing LANE in 1990, Wendy served as vice president at a mid-size public relations and advertising firm, divisional buyer for a major retail company and assistant advertising manager for a national clothing company. Wendy received a marketing degree in business administration with honors from the University of Oregon and earned a secondary degree in public relations and merchandising in New York City.

In 2013 Wendy was honored with the “A Place With No Ceiling” award from the Portland Business Alliance for her commitment to supporting and mentoring women in the business community.

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Amber Roberts
Amber Roberts - Senior Vice President

Amber Roberts is a senior vice president at LANE and leads the agency’s New York City office. She has more than 15 years of experience... More

Amber Roberts is a senior vice president at LANE and leads the agency’s New York City office. She has more than 15 years of experience providing strategic communications counsel, media relations, digital marketing and investor relations services to consumer, technology and financial services companies. Amber has developed and managed campaigns for a broad range of regional and national clients, including Music & Arts, ZAGG, Steaz, Consumer Cellular, Pendleton Woolen Mills, D.A. Davidson Companies, Pacific Crest Securities, Regions Bank, Sterling Bank, Swander Pace Capital, Thoma Bravo, LLC and Washington Federal Bank.

Prior to joining LANE, Amber led public relations campaigns and media relations at Waggener Edstrom Worldwide, and she developed and implemented strategic and crisis communications plans at Robinson, Lerer & Montgomery.

She graduated from Lehigh University in Bethlehem, Pennsylvania with a B.S. in Marketing. Amber serves on the New York City Board of Directors for the American Foundation for Suicide Prevention (AFSP).

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Lisa Heathman - Vice President, Managing Director

Lisa Heathman is a vice president and managing director at LANE. She has more than 20 years of experience developing and executing integrated communications programs... More

Lisa Heathman is a vice president and managing director at LANE. She has more than 20 years of experience developing and executing integrated communications programs for both business-to-business and business-to-consumer accounts. As a managing director, Lisa serves as a trusted counselor and provides expertise, perspective and industry insight to advance the long-term strategic goals of her clients in the technology, financial services and consumer-lifestyle industries.

Prior to joining LANE, she was director of public relations at HMH Agency where she developed and led integrated campaigns for a variety of accounts, including WatchGuard Technologies, Fluke Networks, Owens Corning, Columbia Forest Products, Louisiana-Pacific, Daimler Trucks North America, Eaton Manufacturing and Habitat for Humanity

She graduated Magna Cum Laude from University of Portland with a major in communications and business and a minor in journalism. Lisa sits on the Board of Directors for Habitat for Humanity Portland.

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Shannon Brewer Riggs - Vice President, Managing Director

Shannon Brewer Riggs is a vice president at LANE. With more than 17 years of public relations experience, she has been instrumental in executing award-winning... More

Shannon Brewer Riggs is a vice president at LANE. With more than 17 years of public relations experience, she has been instrumental in executing award-winning campaigns and has served a wide range of clients, including Travel Oregon, Travel Portland, Cupcake Vineyards,  Balanced Body, ZAGG, Orchard Supply Hardware, Umpqua Bank and Widmer Brothers Brewing.

Shannon was named PR Week’s Young PR Professional of the Year in 2009 in recognition of her work on a small business campaign for Umpqua Bank and acquisition communications for Integra Telecom. She also led the agency to earn the 2013 PR Week Award for Public Affairs Campaign of the Year, when her team changed the definition of beer in New Hampshire, creating new potential for the craft brewing industry.

Prior to joining LANE, Shannon served eight years as a spokesperson, educator and leader for health activism organizations nationwide. She maintains her commitment to community organizations, including serving as an advisor to the American Heart Association’s Voices for Healthy Kids.

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Paula Ordway
Paula Ordway - COO, Human Resources Director

Paula Ordway is the human resources director for LANE and plays a key role in agency management. With more than 25 years of experience, Paula... More

Paula Ordway is the human resources director for LANE and plays a key role in agency management. With more than 25 years of experience, Paula leads the delivery of employee services and programs, drives strategies for recruitment and organization transitions, and refines policies and procedures for effective day-to-day activity.

Prior to joining LANE in 2006, Paula was the director of human resources for Bank of America in Oregon, where she also led marketing, customer service and community outreach programs for commercial banking.  Previously, she gained human resources experience at Citibank, FCB/Leber Katz Partners, and R.H. Macy & Company, Inc. Paula graduated from the University of Washington with a Bachelor of Arts in communication.

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Vicki Ruse
Vicki Ruse - Controller

As controller for LANE, Vicki Ruse is responsible for the preparation of annual and monthly financial statements, reconciliations and client invoicing. She also oversees the... More

As controller for LANE, Vicki Ruse is responsible for the preparation of annual and monthly financial statements, reconciliations and client invoicing. She also oversees the day-to-day accounting activities as well as administration of employee benefits. Before joining LANE in 2005, Vicki dedicated 26 years to Portland-based Columbia Management, investment advisor for Columbia Funds, where she held positions ranging from fund accountant to senior corporate accountant.

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