Management Team

Wendy Lane Stevens
Wendy Lane Stevens - President

With more than 30 years of experience in marketing communications, public relations, crisis communications, branding, retail and merchandising, Wendy Lane Stevens leads LANE in developing... More

With more than 30 years of experience in marketing communications, public relations, crisis communications, branding, retail and merchandising, Wendy Lane Stevens leads LANE in developing strategies that translate into client success. Her experience crosses national and international boundaries, spanning technology, business-to-business (financial services, legal, real estate, economic development), and consumer (healthcare, food & beverage, fashion, packaged goods and hospitality) industries.

Before establishing LANE in 1990, Wendy served as vice president at a mid-size public relations and advertising firm, divisional buyer for a major retail company and assistant advertising manager for a national clothing company. Wendy received a marketing degree in business administration with honors from the University of Oregon and earned a secondary degree in public relations and merchandising in New York City.

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Amber Roberts
Amber Roberts - Vice President

Amber Roberts leads LANE’s New York City office and focuses on developing and executing public relations strategies for consumer, financial services and technology companies. In... More

Amber Roberts leads LANE’s New York City office and focuses on developing and executing public relations strategies for consumer, financial services and technology companies. In more than a decade of experience, Amber has provided strategic public relations counsel for clients including Davidson Companies, Music & Arts, Thoma Bravo, Sterling Bank and ZAGG.

Prior to joining LANE, Amber led public relations campaigns and media relations at Waggener Edstrom Worldwide, and she developed and implemented strategic and crisis communications plans at Robinson, Lerer & Montgomery. She is a member of Financial Women’s Association and National Investor Relations Institute, and she serves on the New York City board of directors for the American Foundation for Suicide Prevention. Amber graduated from Lehigh University in Bethlehem, Penn., with a Bachelor of Science in marketing.

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Amy Moore Paterson
Amy Paterson - Vice President

Amy Paterson is vice president of digital, overseeing digital media strategy for client projects as well as leading the agency’s digital and social media initiatives... More

Amy Paterson is vice president of digital, overseeing digital media strategy for client projects as well as leading the agency’s digital and social media initiatives in New York and Portland. With more than 17 years of strategic marketing experience, Amy has led both business-to-business and business-to-consumer accounts, including PRSA- and IABC-award-winning campaigns.  Prior to LANE, Amy worked in marketing and fundraising for the Portland Opera and Portland’s Broadway Theater Season.

Amy co-founded My Little Waiting Room™, a nonprofit providing drop-in child care at hospitals. As a result of her work, Amy received a Hello Tomorrow Fund Award from Avon, a Pink Power Mom recognition by Bright Starts and the Kids II Foundation, and most recently, she was named a Woman of Worth by L’Oreal. She volunteers on the Legacy Good Samaritan Hospital Integrative Cancer Care Advisory Committee and is a past-co-chair and committee member of Share Our Strength’s Taste of the Nation/Portland. Amy graduated cum laude and Phi Beta Kappa from Connecticut College where she studied English literature.

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Paula Ordway
Paula Ordway - Human Resources Director

Paula Ordway is the human resources director for LANE and plays a key role in agency management. With more than 25 years experience, Paula leads... More

Paula Ordway is the human resources director for LANE and plays a key role in agency management. With more than 25 years experience, Paula leads the delivery of employee services and programs, drives strategies for recruitment and organization transitions, and refines policies and procedures for effective day-to-day activity.

Prior to joining LANE in 2006, Paula was the director of human resources for Bank of America in Oregon, where she also led marketing, customer service and community outreach programs for commercial banking.  Previously, she gained human resources experience at Citibank, FCB/Leber Katz Partners, and R.H. Macy & Company, Inc. Paula graduated from the University of Washington with a Bachelor of Arts in communication.

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Vicki Ruse
Vicki Ruse - Controller

As controller for LANE, Vicki Ruse is responsible for the preparation of annual and monthly financial statements, reconciliations and client invoicing. She also oversees the... More

As controller for LANE, Vicki Ruse is responsible for the preparation of annual and monthly financial statements, reconciliations and client invoicing. She also oversees the day-to-day accounting activities as well as administration of employee benefits. Before joining LANE in 2005, Vicki dedicated 26 years to Portland-based Columbia Management, investment advisor for Columbia Funds, where she held positions ranging from fund accountant to senior corporate accountant.

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