Management Team

Wendy Lane Stevens
Wendy Lane Stevens - President

With more than 30 years of experience in marketing communications, public relations, crisis communications, branding, retail and merchandising, Wendy Lane Stevens leads LANE in developing... More

With more than 30 years of experience in marketing communications, public relations, crisis communications, branding, retail and merchandising, Wendy Lane Stevens leads LANE in developing strategies that translate into client success. Her experience crosses national and international boundaries, spanning technology, business-to-business (financial services, legal, real estate, economic development), and consumer (healthcare, food & beverage, fashion, packaged goods and hospitality) industries.

Before establishing LANE in 1990, Wendy served as vice president at a mid-size public relations and advertising firm, divisional buyer for a major retail company and assistant advertising manager for a national clothing company. Wendy received a marketing degree in business administration with honors from the University of Oregon and earned a secondary degree in public relations and merchandising in New York City.

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Amber Roberts
Amber Roberts - Senior Vice President

Amber Roberts is a senior vice president at LANE and leads the agency’s New York City office. She has more than 12 years of experience... More

Amber Roberts is a senior vice president at LANE and leads the agency’s New York City office. She has more than 12 years of experience providing strategic communications counsel, media relations, digital marketing and investor relations services to consumer, technology and financial services companies. Amber has developed and managed campaigns for a broad range of regional and national clients, including Music & Arts, ZAGG, Steaz, Consumer Cellular, Pendleton Woolen Mills, D.A. Davidson Companies, Pacific Crest Securities, Regions Bank, Sterling Bank, Swander Pace Capital, Thoma Bravo, LLC and Washington Federal Bank.

Prior to joining LANE, Amber led public relations campaigns and media relations at Waggener Edstrom Worldwide, and she developed and implemented strategic and crisis communications plans at Robinson, Lerer & Montgomery.

She graduated from Lehigh University in Bethlehem, Pennsylvania with a B.S. in Marketing. Amber serves on the New York City Board of Directors for the American Foundation for Suicide Prevention (AFSP).

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Lisa Heathman - Vice President, Managing Director

Lisa Heathman is a vice president and managing director at LANE. She has more than 20 years of experience developing and executing integrated communications programs... More

Lisa Heathman is a vice president and managing director at LANE. She has more than 20 years of experience developing and executing integrated communications programs for both B2B and B2C accounts. As a managing director, Lisa serves as a trusted counselor and provides expertise, perspective and industry insight to advance the long-term strategic goals of her clients in the technology, financial services and consumer-lifestyle industries.

Prior to joining LANE, she was director of public relations at HMH Agency where she developed and led integrated campaigns for a variety of accounts, including WatchGuard Technologies, Fluke Networks, Owens Corning, Columbia Forest Products, Louisiana-Pacific, Daimler Trucks North America, Eaton Manufacturing and Habitat for Humanity

She graduated Magna Cum Laude from University of Portland with a major in communications and business and a minor in journalism. Lisa sits on the Board of Directors for Habitat for Humanity Portland.

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Shannon Brewer Riggs - Vice President, Managing Director

Shannon Brewer Riggs is a vice president at LANE. With more than 16 years of public relations experience, she has been instrumental in executing award-winning... More

Shannon Brewer Riggs is a vice president at LANE. With more than 16 years of public relations experience, she has been instrumental in executing award-winning campaigns and has served a wide range of clients, including Balanced Body, Grass Seed USA, Integra Telecom, Omission Beer, Orchard Supply Hardware, Redhook Brewery, Save-A-Lot, Travel Oregon, Travel Portland, Umpqua Bank, Widmer Brothers Brewing and ZAGG. In 2009 she was named PRWeek’s Young PR Professional of the Year.

Prior to joining LANE, Shannon served eight years as a spokesperson, educator and leader for health activism organizations nationwide. She co-created the American Legacy Foundation’s award winning “truth” movement, a national youth-led, anti-corporate tobacco initiative. Additionally, Shannon co-founded Revolution Consulting, an independent social marketing consulting firm, in 2002. The firm partnered in the development, implementation and sustainability of statewide social marketing campaigns.

Shannon attended the University of San Diego, Gonzaga University and the University of North Dakota, where she served as a news reporter and anchor for the university’s Studio One television show and earned a Bachelor of Arts in communication.

With a strong commitment to health activism, Shannon has volunteered with the National Conference on Tobacco or Health, the Washington State Tobacco Prevention and Control Council, and the National Center for Tobacco Free Kids. She has also served as an advisor to the American Lung Association in Oregon and Tobacco Free Coalition of Oregon. Shannon currently serves as an advisory board member for the Lawton Chiles Preparatory School for Gifted and Talented Students and for the University of North Dakota Television Center.

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Paula Ordway
Paula Ordway - COO, Human Resources Director

Paula Ordway is the human resources director for LANE and plays a key role in agency management. With more than 25 years experience, Paula leads... More

Paula Ordway is the human resources director for LANE and plays a key role in agency management. With more than 25 years experience, Paula leads the delivery of employee services and programs, drives strategies for recruitment and organization transitions, and refines policies and procedures for effective day-to-day activity.

Prior to joining LANE in 2006, Paula was the director of human resources for Bank of America in Oregon, where she also led marketing, customer service and community outreach programs for commercial banking.  Previously, she gained human resources experience at Citibank, FCB/Leber Katz Partners, and R.H. Macy & Company, Inc. Paula graduated from the University of Washington with a Bachelor of Arts in communication.

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Vicki Ruse
Vicki Ruse - Controller

As controller for LANE, Vicki Ruse is responsible for the preparation of annual and monthly financial statements, reconciliations and client invoicing. She also oversees the... More

As controller for LANE, Vicki Ruse is responsible for the preparation of annual and monthly financial statements, reconciliations and client invoicing. She also oversees the day-to-day accounting activities as well as administration of employee benefits. Before joining LANE in 2005, Vicki dedicated 26 years to Portland-based Columbia Management, investment advisor for Columbia Funds, where she held positions ranging from fund accountant to senior corporate accountant.

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