Posted by: jillw in: Lane News -
Leading Cyber Defense Provider Hires FINN to Showcase How Companies Can Shift the Advantage from Attacker to Defender
BlackRidge Technology, a global provider of adaptive cyber defense solutions has selected Finn Partners as its communication agency of record. BlackRidge enables a wide variety of organizations to deliver more secure and resilient business services in today’s rapidly evolving technology and cyberthreat environments.
FINN’s focus includes elevating BlackRidge’s profile among IT security decision makers in the government, critical infrastructure and industrial IoT (energy, utilities), health care, and finance and insurance sectors. To do so, the agency will conduct a strategic media and analyst relations and thought leadership program amplified by a content and digital strategy. The assignment is being directed out of the firm’s Portland, San Francisco and New York offices, led by Wendy Lane Stevens, managing partner and Lisa Heathman, partner, at LANE, a Finn Partners Company.
“We’re very excited to be working with the FINN team to educate our audiences about the importance of shifting the advantage from attackers to defenders with our patented cyber defense technology,” said Bob Graham, CEO of BlackRidge Technology. “FINN demonstrated their expertise of this complex and evolving space and brings solid relationships with media, analysts and influencers who are central to reaching our customers and other key stakeholders and to establishing BlackRidge as a leading cyber defense thought leader.”
BlackRidge was founded in 2010 to commercialize patented network security technologies originally developed to cloak battlefield assets for the Department of Defense. FINN’s communications program will highlight how issues with cybersecurity begin at the point of connection to the Internet itself. To block cyberattacks, BlackRidge’s technology authenticates the identity of every user and device at the moment of the first request to connect. Trusted users and devices are instantly allowed in. Anonymous or unauthorized traffic can’t even see the network.
“In this era of data breaches, cybersecurity has never been more relevant,” said Lane Stevens, “and BlackRidge fundamentally changes the security calculus by shifting the advantage from the attacker to the defender. We’re taking on the communications challenge of creating awareness of a technology that makes it possible to bring trust to the Internet.”
Posted by: jillw in: Consumer -
Agency’s consumer group reveals hottest trends: CBD, plant-based diets, luxe wine destinations and more.
Finn Partners today released its annual Food & Beverage Beat, a report of food and beverage trends that are “hot” and “not.” The new issue shares insights from eight industry thought leaders on consumer interests that might influence the U.S. food & beverage industry in the months ahead.
“Consumer trends are evolving daily, challenging food and beverage brands to keep up with developing demands and anticipate what lies around the curve,” said Malisa Meresman, partner at Finn Partners. “By taking the pulse of the industry via thought leaders around the country, we hope to arm its many players with important insights that can help shape their strategies and position them for success.”
Some of the themes we expect will continue to gain traction in 2019 include:
Posted by: jillw in: Lane News -
From LANE, a Finn Partners Company: Shannon Brewer Riggs and Ryan Asbury
LANE, a Finn Partners Company, received three awards at the PRSA Oregon Annual Spotlight Awards ceremony on Nov. 7.
The agency received a Spotlight Award for Integrated Communications and a Spotlight Award for Marketing Consumer Products for its work with Northwest Cherries. Northwest Cherries, which represents the interests of more than 2,100 sweet cherry growers, engaged LANE in 2017 to shine a spotlight on the health benefits of sweet cherries. LANE implemented an integrated, multi-phased campaign to drive year-round demand for sweet cherries by promoting the fruit’s health benefits. To date, the Northwest Cherries campaign has generated more than 1 billion media impressions around the positive health attributes of cherries.
LANE also received a Merit Award for Media Relations for PWCC, the market leader in the trading card auction house industry. PWCC turned to LANE to raise awareness of the potential investment opportunity of trading cards and the tools and resources available from PWCC to aid in making investment decisions. In just six months, the LANE team strategically inserted PWCC in alternative investment discussions in top-tier media such as Forbes, The New York Times, WorthPoint, The Wall Street Journal and equities.com, driving awareness and building website referrals by 268 percent.
The Spotlight Awards are designed to highlight teams and individuals who’ve made breakthroughs in the industry, and continue to challenge the realm of public relations and communications.