Posted by: jillw in: Lane News -
Agency’s recent recognitions highlight excellence in traditional and digital media relations
PORTLAND, ORE./NEW YORK — May 17, 2012 — LANE PR, an independently owned, national public relations agency, has won a Silver Sabre Award for Best Media Placement (Digital) for its placement of Moonstruck Chocolate’s single-origin chocolate bar in Urbandaddy.com. The well-targeted digital placement drove an 868 percent increase in Moonstruck’s website traffic, thousands of dollars in online sales, and hundreds of e-mail sign-ups in just one day.
LANE PR’s media relations outreach strategy also resulted in Moonstruck Chocolates receiving Dr. Oz’s seal of approval as well as accolades from Good Morning America, The New York Times, Tasting Table, Daily Candy and Food Network Magazine.
The Sabre Awards is one of the world’s largest and most prestigious PR competitions, awarding campaigns that best demonstrate the highest level of strategic planning, creativity and business results. There were more than 1,800 entries overall, of which only about 20 percent were finalists.
Posted by: jillw in: Consumer -
Portland, Ore. (May 16, 2012) – On Wednesday, May 16 at 9:30 a.m., Mayor Sam Adams declared it to be Gluten-Free Beer Day in Portland, Ore., and every May 16 henceforth. In an official ceremony held at City Hall, Adams delivered the following proclamation to supporters and brewers of gluten-free beer, including Omission Beer, Deschutes Brewery and Harvester Brewing. Following is an abbreviated proclamation:
• Whereas, May marks the annual Celiac Awareness Month, recognized by most celiac organizations and research centers across the country and throughout the world;
• Celiac disease is one of the most common chronic diseases in Western countries;
• According to the National Foundation for Celiac Awareness, more than 3 million Americans have celiac disease and must monitor gluten intake, equating to 1 in 133 Americans;
• More than 95% of Celiacs are undiagnosed or misdiagnosed with other conditions;
• A 100% gluten-free diet is the only existing treatment for celiac disease today as there are no pharmaceutical cures;
• Portland, Ore., home to nearly 50 craft breweries, where the people of Portland know and appreciate great craft beers, is leading the effort to create gluten-free beer for those affected with gluten sensitivities;
• The City of Portland acknowledges and applauds the efforts to declare this day in celebration of local breweries that are doing their part to bring awareness to a disease that affects many, and providing beer products specially crafted to be gluten-free for all to enjoy;
• Now, therefore, I, Sam Adams, Mayor of the City of Portland, Oregon, the “City of Roses,” do hereby proclaim May 16, 2012 to be Gluten-Free Beer Day in Portland, and encourage all residents to observe this day.
Posted by: Admin in: Lane News -
PORTLAND — The next time you’re at the mall, your face could be the target of high technology that notes your gender, your age and what you might be interested in buying.