Red Wine from Vine to Barrel: A Visual Masterclass from a Napa Valley Winery – Forbes, October 28, 2011

Posted by: Admin in:

Nadia Arumugam, Contributor

I was lucky enough to have been invited to the Louis M. Martini Winery in St. Helena, Napa Valley, earlier this month. This is a wonderful place to visit anytime of the year, but especially so in October and early November when the the vineyards and wineries are a hive of activity.

During a period of about 6 weeks in the fall, the grapes are harvested and crushed to provide for the year’s wine production. Drop by at Louis M. Martini, and you’ll be given a tour of the wine-making facilities complete with dramatic sky-high towers of barrels and casks. One of the winery’s experts will talk you through the whole wine-making process and you’ll actually get to see the grapes being sorted, crushed and sitting in extraction tanks as they ferment and turn into that magical elixir. You’ll even be allowed to try the freshly pressed juice, called “must”  at different points of fermentation. After these exertions, you’ll round off your day with a visit to the winery’s tasting room.


LANE PR Releases Annual Food and Beverage Trends Report

Posted by: jillw in: Lane News -

Developing Trends:  Goat and Greens, Anyone?
Hello Comforting “Homegrown” and “Homemade”; Good-bye Fussy “Foodies” and “Locavores”

NEW YORK — Oct. 24, 2011 — LANE PR, an independently owned, national public relations agency, announced the results of its third annual survey of food and beverage professionals from coast to coast. According to the LANE PR U.S. Food and Beverage Trends Report: 2012 Outlook, the top trends to watch for in the coming year include a relatively exotic choice of meat for American palates: goat; as well as efficient, nutrient-packed vegetables: greens.

The survey, which elicited responses from nearly 70 influential journalists, restaurateurs and epicureans this summer, consisted of 10 open-ended questions developed to get a sense of changes afoot in America’s food landscape. In addition to finding out the latest trends in proteins and vegetables, the survey also asked for insights on the next big trend in spices, artisanal ingredients, wine, beer, cocktails and buzzwords.


LANE PR Awarded 2011 Small Agency of the Year Award by Bulldog Reporter

Posted by: Admin in: Lane News -

OAKLAND, CA, Sep 01 (MARKET WIRE) — More than 50 winners of the 2011 Bulldog Stars of PR Awards for Outstanding Achievement by Communications Agencies and Professionals were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Stars of PR Hall of Fame magazine, which is to be published in October 2011.


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