Posted by: jillw in: Consumer -
LANE issued its seventh annual report on developing trends in the nation’s food and beverage industry. The 2016 Food & Beverage Beat takes a 360 view, incorporating input from seven experts in areas spanning cocktails, wine and entertaining to nutrition, cooking and chocolate.
“The food and beverage industry is incredibly diverse in terms of what we see on the market today, and we’ve captured a slice of its variety within the 2016 Food & Beverage Beat,” said Wendy Lane Stevens, president of LANE. “This compilation of perspectives goes hand-in-hand with our commitment to driving business success for our clients. We’re unwavering in our commitment to build relationships across the industry that enable us to track developments and provide valuable insights about trends with potential to change the competitive environment.”
Posted by: jillw in: B2B & Financial Services - Lane News -
Rob Bitter, a senior account executive at LANE, has been selected as one of the 2015 Rising PR Stars Under 30 by PR News. The award recognizes young public relations professionals who are making communications matter in the marketplace. The award recipients will be honored at a luncheon at the National Press Club in Washington, D.C., on Dec. 9.
As a senior account executive, Bitter manages the implementation of strategic communications campaigns for both business and consumer accounts. Prior to joining LANE in 2011, Bitter worked as an institutional investment adviser at Phillips and Company Securities in Portland, providing advisory services for defined-contribution and defined-benefit plans and managing individual accounts for high net worth customers. Previously, he worked as a junior analyst for Lehman Brothers Inc. in the Capital Advisory division.
Posted by: jillw in: Consumer - Lane News -
LANE has grown its food and beverage client base with the recent addition of three brands: Portland Roasting Coffee, Regal Springs and Steaz.
“We’re thrilled at the opportunity to partner with each of these companies to build awareness of their brands and product offerings in the marketplace,” said Wendy Lane Stevens, president of LANE. “LANE sees tremendous potential to engage consumers, drive sales and grow market share for each of these companies. Each has a unique and powerful story, and leveraging such brand lore will be integral to connecting with audiences and amplifying the messages through traditional and social media outreach.”