12
May

LANE PR WINS 2010 BRONZE BULLDOG AWARD FOR BEST NEW PRODUCT LAUNCH

Posted by: Admin in: Lane News -

NEW YORK — May 12, 2011 — LANE PR, an independently owned, national public relations agency, has won a 2010 Bronze Bulldog Award for Best New Product Launch through its work with digital consultancy Roundarch, and the company’s creation and launch of the touch-screen Command Center at New Meadowlands Stadium in New York.

As the new, technologically advanced, $1.7 billion New Meadowlands Stadium opened for the first time last summer, LANE PR developed a strategy to gain attention for one of the smallest yet most business-critical components of this massive, state-of-the-art sports venue: a revolutionary touch-screen application built by Roundarch for NY Jets chairman and CEO Woody Johnson. LANE PR was able to pull Roundarch’s behind-the-scenes innovation for the team owner to the forefront of media coverage, garnering compelling placements about Roundarch’s Command Center in print, broadcast and online media. The Roundarch story was picked up by a range of technology, sports and business media including the Wall St. Journal, Fast Company, Tech News Daily, The Star-Ledger and the SD Times.

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11
May

ZAGG’s 1Q profit soars as product appears on Oprah – CNBC, May 11, 2011

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SALT LAKE CITY – Accessory maker ZAGG Inc.’s stock rose more than 6 percent in premarket trading Wednesday, a day after it said its first-quarter net income more than quadrupled as its revenue tripled, thanks in part to Oprah Winfrey.

THE SPARK: ZAGG said late Tuesday that online sales rose of its tablet computer case and keyboard for Apple Inc.’s popular iPad after the case was featured on an episode of “The Oprah Winfrey Show.”

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28
Apr

Tree Top Launches “America’s Best Firehouse BBQ Cook-Off”

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Firehouses From Around the U.S. Invited to Compete for $10,000 by Entering Best BBQ Recipe Using Tree Top Products

SELAH, WA – April 27, 2011 — Firehouses of America, it’s time to turn up the heat and get cookin’ for a chance to win $10,000 in America’s Best Firehouse BBQ Cook-Off presented by Tree Top.

Tree Top, the only major brand of apple juice made from 100 percent USA apples, is inviting firehouses from around the nation to enter their most delicious, mouth-watering BBQ recipes using its products. By entering, firehouses will get a chance to win a $10,000 grand prize for their firehouse or to share with their favorite charity. The contest launches April 27 and runs through May 22.

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