17
Sep

Bloomberg activates NFL partnership with fantasy football iPad app (Roundarch) – Mobile Marketer, September 17, 2010

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Bloomberg Sports and the National Football League have teamed up for the launch of the Decision Maker fantasy football application for PCs and Apple’s iPad.

Bloomberg has partnered with Roundarch, which specializes in digital design and implementation, to create the iPad application that provides real-time statistical-based head-to-head analysis for every NFL player. With the Decision Maker application, Bloomberg Sports is trying to reach the 20 million-plus fantasy sports players, including women and men of all ages.

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15
Sep

LANE PR PROMOTES FOUR

Posted by: Admin in: Lane News -

Management Team Member Eve Callahan Named Senior Vice President;
Angie Galimanis Advances to Managing Director

New York/Portland, Ore. — September 15, 2010 — LANE PR, an independently owned, national public relations agency, has promoted four individuals. Eve Callahan has been appointed senior vice president, Angie Galimanis has been named managing director, Jane Taber has been promoted to account supervisor, and Ted Lane has been made an account executive.

“LANE PR is on track to experience one of its strongest years yet, and such an accomplishment in the current economic environment is a testament to the dedication of a very talented team,” said Wendy Lane, founder and president of LANE PR. “We are pleased to recognize and advance individuals who have made a significant impact on the agency’s growth and success over the past year. We’re looking forward to the results that can be achieved as individuals assume greater responsibilities and strive to meet new challenges.”

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03
Sep

NY Jets’ Command Center Offers Real-Time Analytics for Sales, Stats Freaks (Roundarch) – Fast Company, September 3, 2010

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The New Meadowlands Stadium, home of the New York Giants and Jets, is one of the most expensive stadiums ever built. At a cost of $1.6 billion in private funds, it’s state of the art–and that means more than comfy seats and realistic looking pretzel cheese. Gearing up for its inaugural NFL season later this month, the stadium will feature a first-of-its-kind “Command Center,” which will help executives and merchandisers track customers in real-time. It’s also a stats junkie’s dream.

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