29
Sep

LANE Grows Food & Beverage Portfolio With Three New Brands

Posted by: jillw in: Lane News - Consumer -

An overhead shot of people eating a family style meal.

LANE has grown its food and beverage client base with the recent addition of three brands: Portland Roasting Coffee, Regal Springs and Steaz.

“We’re thrilled at the opportunity to partner with each of these companies to build awareness of their brands and product offerings in the marketplace,” said Wendy Lane Stevens, president of LANE. “LANE sees tremendous potential to engage consumers, drive sales and grow market share for each of these companies. Each has a unique and powerful story, and leveraging such brand lore will be integral to connecting with audiences and amplifying the messages through traditional and social media outreach.”

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29
Jun

LANE Kicks Off 25 Commitments for 25 Years Anniversary Campaign

Posted by: jillw in: Lane News -

Lane Celebrates 25 year Anniversary
LANE has kicked off a 25 Commitments for 25 Years (#25for25) year-long campaign in celebration of its 25th anniversary. Through a series of community service initiatives, knowledge sharing forums, and a healthy dose of workplace wellness, the campaign honors the individuals, organizations and communities that have contributed to the company’s continued growth.

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09
Jun

LANE Deepens Integrated Communications Expertise, Strengthens Management Bench with New Hires and Promotions

Posted by: jillw in: Lane News -

LANE has announced it has hired four individuals and promoted five current staff members. The new hires in the agency’s Portland and New York offices will augment LANE’s integrated marketing communications capabilities, including public relations and digital strategy, while the promotions will strengthen the management bench and allow team members to assume greater responsibilities.

“As we celebrate the agency’s 25th anniversary,” said Wendy Lane Stevens, founder and president of LANE, “we are pleased to recognize individuals who have made a significant impact on the agency’s growth during the past several years. We’re also thrilled to announce we’ve hired key team members on both coasts, each to serve a particular role that will strengthen LANE’s overall ability to develop distinguished integrated strategies that incorporate a cross-leveraged mix of content, social, digital, experiential and PR tactics. Our newest team members’ creativity, tenacity and insights coupled with our cadre of talent, positions LANE well to deliver exceptional service and outcomes to our clients.”

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