27
Feb

Caterpillar dealer turns to third-generation leader for fresh ideas and new sales: Halton – Portland Business Journal, February 27, 2009

Posted by: jillw in:

Tanner Halton recently took over at Halton Co., a business founded 69 years ago by his grandfather, Ted Halton Sr.  Not surprisingly, the outlook for heavy equipment sales this year is bleak. One Portland company hopes the remedy is a little fresh blood.

Halton Co., a 69-year-old family company and the oldest dealer of Caterpillar Inc. heavy industry equipment in the Northwest, is streamlining its sales model and reaching out to new industries as it attempts to remain competitive.

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19
Feb

Bank on PR to Turn Viral Online Campaigns into (Millions of) Bucks – One Oregon Firm Shows You How (Eve Callahan) – Bulldog Reporter, February 19, 2009

Posted by: jillw in: Lane News -

It started with a viral marketing video that would either take the blogosphere by storm or tank into obscurity. A young, freckled boy with dirty blond hair tells his parents at dinner, “The economy’s not what it used to be. It’s time to start my own thing.”

His “thing” turns out to be a lemonade stand—the original small business. In subsequent scenes, the boy tests lemonade recipes, looks under the couch for spare coins to use as startup money and presents a colorful business plan on an over-sized piece of paper. He then goes to Umpqua Bank and speaks with a loan officer, who approves a loan for the lemonade stand because, “There’s no way I could say no.”

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14
Feb

Valentine’s Day Oysters: Pacific Seafood – Fox 12, February 2009

Posted by: jillw in:

Joe V is getting a taste of Valentine’s Day oysters from Pacific Seafood.

Pacific Seafood distributes a number of oysters, including its popular “Sea Rock” variety, throughout the country and international.

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