Posted by: jillw in: Lane News -
LANE has announced it has hired four individuals and promoted five current staff members. The new hires in the agency’s Portland and New York offices will augment LANE’s integrated marketing communications capabilities, including public relations and digital strategy, while the promotions will strengthen the management bench and allow team members to assume greater responsibilities.
“As we celebrate the agency’s 25th anniversary,” said Wendy Lane Stevens, founder and president of LANE, “we are pleased to recognize individuals who have made a significant impact on the agency’s growth during the past several years. We’re also thrilled to announce we’ve hired key team members on both coasts, each to serve a particular role that will strengthen LANE’s overall ability to develop distinguished integrated strategies that incorporate a cross-leveraged mix of content, social, digital, experiential and PR tactics. Our newest team members’ creativity, tenacity and insights coupled with our cadre of talent, positions LANE well to deliver exceptional service and outcomes to our clients.”
Posted by: jillw in: Consumer -
LANE released its sixth annual survey of thought leaders in the nation’s food and beverage industry. A round-up of insights on short-term trends as well as seismic shifts in the trade, the LANE Food and Beverage Beat 2015 reports on developments impacting consumers and professionals alike.
“Once again, we’ve turned to several of the nation’s experts in various food and beverage niches, gaining high level views of how Americans will be eating and drinking in the coming year,” said Wendy Lane Stevens, president of LANE. “While our panelists certainly note some fads, technology is not one of them; the digital domain is making an indelible impact on the industry, which is embracing new tools on a daily basis to connect with customers.”
LANE’s 2015 report mined the expertise of seven industry professionals across the U.S., including:
Posted by: jillw in: Lane News - B2B & Financial Services -
LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has received a Spotlight Award for excellence in investor relations by the Portland Metro chapter of the Public Relations Society of America (PRSA Portland).
LANE received the award for a public and investor relations campaign it executed for Thoma Bravo, a private equity firm in Chicago and San Francisco that specializes in application and infrastructure software and technology-enabled services. The campaign was strategized and executed around the firm’s latest fundraise, Thoma Bravo Fund XI, in May 2014.
Through a strategic public relations campaign, LANE secured coverage of Thoma Bravo’s proven investment strategy and new fund in every media outlet the agency targeted, including a feature story from New York Times DealBook. Thoma Bravo was ultimately able to secure financial commitments totaling $3.65 billion, or 146 percent of Fund XI’s intended goal.