2015 Edition of LANE Food & Beverage Beat Released

Posted by: jillw in: Consumer -

food and beverage beat 2015 pages FINAL long sm

LANE released its sixth annual survey of thought leaders in the nation’s food and beverage industry. A round-up of insights on short-term trends as well as seismic shifts in the trade, the LANE Food and Beverage Beat 2015 reports on developments impacting consumers and professionals alike.

“Once again, we’ve turned to several of the nation’s experts in various food and beverage niches, gaining high level views of how Americans will be eating and drinking in the coming year,” said Wendy Lane Stevens, president of LANE. “While our panelists certainly note some fads, technology is not one of them; the digital domain is making an indelible impact on the industry, which is embracing new tools on a daily basis to connect with customers.”

LANE’s 2015 report mined the expertise of seven industry professionals across the U.S., including:


LANE Receives Honor at Spotlight Awards

Posted by: jillw in: Lane News - B2B & Financial Services -


LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has received a Spotlight Award for excellence in investor relations by the Portland Metro chapter of the Public Relations Society of America (PRSA Portland).

LANE received the award for a public and investor relations campaign it executed for Thoma Bravo, a private equity firm in Chicago and San Francisco that specializes in application and infrastructure software and technology-enabled services. The campaign was strategized and executed around the firm’s latest fundraise, Thoma Bravo Fund XI, in May 2014.

Through a strategic public relations campaign, LANE secured coverage of Thoma Bravo’s proven investment strategy and new fund in every media outlet the agency targeted, including a feature story from New York Times DealBook. Thoma Bravo was ultimately able to secure financial commitments totaling $3.65 billion, or 146 percent of Fund XI’s intended goal.


LANE Hires Two, Promotes Four in West Coast Office

Posted by: jillw in: Lane News -


LANE has hired two individuals and promoted four employees in its Portland, Oregon, office. The agency added Sonal Haladay as a senior account executive and Heather McLendon as a digital strategist. Tracy Anderson and Claire Castellanos have been promoted to account director, Rob Bitter has been promoted to senior account executive, and Rachael Ka’apu has been promoted to account executive.

“Our diverse national client base and today’s communications landscape require us to recruit and develop individuals who can strategize and execute across a variety of platforms,” said Wendy Lane Stevens, president and founder of LANE. “Each of these individuals adds to the overall strength of our team in a way that allows us to make significant contributions toward driving results that build revenue for our clients.”


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