Posted by: jillw in: Consumer - Lane News -
National Influencers Surveyed about Changes in Food and Beverage Industry
NEW YORK — Feb. 1, 2013 — LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has released the results of its fourth annual food and beverage report. According to the LANE Food and Beverage Beat 2013, the two most prominent themes in America’s food and beverage industry this year will be a continued focus on health and heightened interest in, and adoption of, new flavors and preparations from many cultures.
The LANE Food and Beverage Beat 2013 reports the results of interviews with six national food and beverage industry influencers about what they see coming in 2013, where they find inspiration and what new trends are getting them most excited.
Posted by: jillw in: Lane News -
PORTLAND, ORE. / NEW YORK — Jan. 30, 2013 — LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has grown its consumer client base. In recent months, the agency has picked up One Degree Organics, Orchard Supply Hardware Stores, and Respect Your Universe Inc. (OTCBB: RYUN).
“We’re excited about the new companies we represent. Each brand has a strong story with plans for building business through expanded storefronts, increased distribution or additions to product portfolios,” said Wendy Lane Stevens, president of LANE. “By using an integrated approach of traditional and digital channels, LANE will grow each company’s business through targeted outreach to media, consumers and investors.”
One Degree Organics is a family-owned company centered on the values of simplicity, transparency and integrity. The company distributes veganic seeds, flours and sprouted breads at select retailers throughout the U.S. and Canada, and hired LANE to lead its marketing and public relations efforts.
Posted by: Admin in: B2B & Financial Services - Lane News -
Expanding Sterling’s awareness through public relations, digital media and investor relations
PORTLAND, ORE./NEW YORK — Nov. 30 , 2012 — LANE PR, a national public relations agency specializing in integrated public relations, digital media and investor relations, has been named agency of record (AOR) for Sterling Bank, one of America’s strongest regional community banks with a presence throughout the Pacific Northwest and California. LANE PR will commence work on Dec. 1.
“Sterling successfully launched its new brand in 2012, one of our most successful years ever. We are now looking forward to expanding our story about the many benefits we offer our employees, customers and communities,” said Marty Dickinson, executive vice president of marketing and communications at Sterling Bank.
Making a strong recovery since the economic recession, Sterling Bank is approaching its 30th anniversary and is continuing its western expansion. As Sterling Bank’s AOR, LANE PR is charged with augmenting the bank’s existing marketing program by integrating traditional public relations, digital services and creative campaigns.