18
Jan

Follow 2018’s Food & Beverage Trends

Posted by: WendyLane in: Food/Beverage -

LANE’s Food & Beverage Beat is back for the ninth consecutive year, and it’s chock-full of information and trends to watch in 2018. Whether you’re looking to simplify your meals or introduce more spice, explore Rhone varietals or discover wild beers, choose foods that pack more nutritional punch or help the environment, we have you covered.

Six experts from across the food and beverage industry have weighed in on the stories and issues that will grab our attention this year. For details, click through to LANE’s 2018 Food & Beverage Beat.

Cheers!
Wendy

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06
Nov

3 Ways to Elevate Your Next Media Pitch

Posted by: Megan Moran in: Media Relations -

In the PR world today, it is hard to break through the noise and get your pitch noticed by a publication. The media is swarmed with email pitches every day, so how will your pitch stand out? Below are three ways to connect with a writer and get your pitch  the attention it needs.

 

  1. Find out who is writing about your topic
  • By using media monitoring tools and specific keywords, you’ll be able to find which journalists and publications cover your space. This will ensure that you are reaching out to the right people, which will ultimately make your story more appealing and not waste the writer’s time.

 

  1. Reference an article they recently wrote regarding your topic
  • This piece of the puzzle is very important because it will show the writer that you are truly interested in them and what they write about, which will make the writer more intrigued…
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22
Sep

6 Trends and Observations from Feast Portland 2017

Posted by: jillw in: Food/Beverage -

Feast Portland is an annual paradise for foodies, and this year’s edition did not disappoint. In a town known for its love of imaginative cuisine and high-quality beverages, Feast brings together top chefs from local restaurants as well as around the world, and pairs their creations with the best wine, spirits, beer and other libations. Following are a few trends and other observations from our weekend at the festival.

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