12
Apr

Travel: It’s Our Lifestyle

Posted by: jillw in: Tourism & Hospitality -

Whether at work or at play, travel is a constant for LANE’s travel & hospitality team. From venturing to the unexplored to discovering new favorites in old haunts, the team is preparing for a busy travel season all around:


Wendy Lane Stevens will enjoy a proud mom moment in Austin, Texas, where she’ll watch her son receive his MBA from the University of Texas at Austin McCombs School of Business. As luck would have it, graduation coincides with the Hot Luck Fest (May 18-21), a new food and music festival generating considerable buzz and drool. It’s easy to see why: it’s the brainchild of America’s pitmaster Aaron Franklin of Franklin Barbecue, Mike Thelin of Feast Portland and James Moody of Fun Fun Fest.


Shannon Riggs is pursuing a #50statesby5 challenge for her daughters with a spring break trip to the American Southwest this month. While her eldest has already met the challenge, her youngest will reach the 49-state mark with Arizona, Colorado, New Mexico, Oklahoma and Texas. That just leaves Hawaii, which is in the pipeline for June.

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31
Mar

5 Steps to Creating Employee Brand Ambassadors

Posted by: ShannonRiggs in: Media Relations -

Today’s marketing mix offers an exciting array of high-tech tools and channels, yet when it comes to developing brand ambassadors, organizations often overlook their closest and most accessible resource: employees. With their firsthand experience of a brand, its history and what makes it tick, employees are in a unique position to help build a brand and its visibility. And because employees are immersed in the day-to-day activity, their impressions are generally perceived as more authentic and credible than those of any outsider or corporate-generated message.

Creating a brand ambassador program doesn’t need to be complicated, and investing in the effort can pay off in spades. To develop – or refine – a brand ambassador program, consider following these five steps:

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17
Mar

Popped, Fruity and Farmhouses: Trends and Insights from Natural Products Expo West 2017

Posted by: Malisa Meresman in: Food/Beverage -

If you’ve wondered how big natural products have become, just look at Natural Products Expo West 2017. The show has grown so popular, busy and large that it’s a challenge to take it all in. While attending the show with client Steaz, I admittedly got swept up in the buzz and excitement, but nonetheless came away with an clear sense of the trends and marketing strategies that are sweeping the category.

Better For Your Snacks
Few of us are immune to mid-afternoon cravings for a pick-me-up, and natural food brands are on a mission to provide better snacks to quell those urges. Popcorn has emerged as a versatile star suitable for anyone, any time. Brands like Pipcorn and Halfpops were pushing their unique methods, while Angie’s BOOMCHICKAPOP, Modern Pop, KettlePOP and SkinnyPop tried to break out with low-cal, non-GMO, organic and healthy flavor varieties spanning sweet to savory. Quinoa and gluten-free chips and “puffs” were also plentiful, with tasty new takes and types at every turn. Other snack brands touted their ability to harness the fueling power of fruit, particularly bananas and acai.

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