17
Mar

Popped, Fruity and Farmhouses: Trends and Insights from Natural Products Expo West 2017

Posted by: Malisa Meresman in: Food/Beverage -

If you’ve wondered how big natural products have become, just look at Natural Products Expo West 2017. The show has grown so popular, busy and large that it’s a challenge to take it all in. While attending the show with client Steaz, I admittedly got swept up in the buzz and excitement, but nonetheless came away with an clear sense of the trends and marketing strategies that are sweeping the category.

Better For Your Snacks
Few of us are immune to mid-afternoon cravings for a pick-me-up, and natural food brands are on a mission to provide better snacks to quell those urges. Popcorn has emerged as a versatile star suitable for anyone, any time. Brands like Pipcorn and Halfpops were pushing their unique methods, while Angie’s BOOMCHICKAPOP, Modern Pop, KettlePOP and SkinnyPop tried to break out with low-cal, non-GMO, organic and healthy flavor varieties spanning sweet to savory. Quinoa and gluten-free chips and “puffs” were also plentiful, with tasty new takes and types at every turn. Other snack brands touted their ability to harness the fueling power of fruit, particularly bananas and acai.

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28
Feb

LANE’s Financial Services Outlook Report – The Inaugural Edition

Posted by: AmberRoberts in: Financial Services -

Changes are underway in the financial services industry, arising from a variety of influences – economic, technological and political, to name a few.

We tapped seven industry veterans – across consumer banking, investment banking and private equity – to provide their insights about the current and anticipated state of financial services. Their perspectives are wrapped up in LANE’s inaugural Financial Services Outlook Report, available here.

As you read the report, we encourage you to think about how your brand is situated in what is likely to be a highly competitive and rapidly evolving environment. One theme that emerged from our conversations with panelists included the potential impact of the new administration, particularly in relaxing regulations. While such a move could be welcome news to the industry, consider how your audiences may interpret such measures.

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22
Feb

The Unintended Consequences of Financial Reform

Posted by: AmberRoberts in: Financial Services -

We seem to hear and read about financial regulation continually; its impact on banks, small businesses, retail investors, and consumers, and how Donald Trump’s administration may impact, or perhaps reverse, what has already been put in place.  My alma mater, Lehigh University, put an interesting spin on the conversation during a recent panel discussion about the unintended consequences of those regulations – both the consequences we have already experienced as well as those that may arise under our new administration.

The conversation touched on ramifications of the better known and far reaching reforms, including Volcker Rule, Dodd Frank and Fiduciary Rule.  The common themes behind why there have been so many unintended consequences of these regulations were:

  • Lack of Cost Benefit Analysis
  • Need for Metrics
  • Increased Risk Aversion
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