How Luxury Brands Can Engage the Millennial Market

Posted by: Cody Sanger in: Consumer Lifestyle -

pexels-photo-196666With an estimated annual spending power of $200 billion, millennials represent a lucrative future for consumer brands. However, this demographic doesn’t appear interested in acquiring the status symbols of their parents or grandparents: the house, car, watch or designer handbag. Generally, millennials value time over money, experiences over things; in one survey, 78 percent of this group chose to spend on a life experience or event rather than a tangible item. That said, the future is far from dim for luxury brands.


Fewer campaigns, more personalization yields results for retail bank marketers

Posted by: Erin Krug in: Financial Services -

untitled-1Consumers receive an average of 350 marketing promotions each month via email, snail mail, mobile and online advertising. Among these messages are promotions for a vast array of financial services product offerings, contributing to the increasingly competitive and challenging marketing landscape for retail banks. To maximize the effectiveness of promotional campaigns, bank marketers should consider promoting fewer products to the right people at the right time in a personalized fashion.


5 Tastes and Takeaways from Feast Portland 2016

Posted by: Cody Sanger in: Food/Beverage -

And just like that, Feast Portland came and went in the blink of an eye. Between all of the prominent tastemakers, industry influencers and show-stopping events, here are the standout gastronomic themes you can expect to start popping up in your local grocery store, restaurant or neighborhood pub.


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