Fewer campaigns, more personalization yields results for retail bank marketers

Posted by: AmberRoberts in: Financial Services -

untitled-1Consumers receive an average of 350 marketing promotions each month via email, snail mail, mobile and online advertising. Among these messages are promotions for a vast array of financial services product offerings, contributing to the increasingly competitive and challenging marketing landscape for retail banks. To maximize the effectiveness of promotional campaigns, bank marketers should consider promoting fewer products to the right people at the right time in a personalized fashion.


5 Tastes and Takeaways from Feast Portland 2016

Posted by: Cody Sanger in: Food/Beverage -

And just like that, Feast Portland came and went in the blink of an eye. Between all of the prominent tastemakers, industry influencers and show-stopping events, here are the standout gastronomic themes you can expect to start popping up in your local grocery store, restaurant or neighborhood pub.


How Brands Can Slay Facebook Live

Posted by: Cody Sanger in: Digital/Social -

facebook-liveWhile Facebook users have been quick to test this new feature, brands have been slightly more hesitant about embracing it. However, there have been several consumer brands that have had stellar success with Facebook Live.


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