26
Oct

How Brands Can Successfully Collaborate With Influencers

Posted by: Betsy Stavis in: Consumer Lifestyle - Tourism & Hospitality -

Outdoor portrait of modern young man with mobile phone in the street.

The media landscape is constantly evolving to meet consumer demands, and one of the biggest opportunities that has emerged from this state of change is collaboration with influencers for branded campaigns. Influencers have a powerful and authentic connection with audiences and are proven to help build buzz and generate awareness for brands of all types. More specifically, influencer campaigns can increase exposure, facilitate content generation, grow social media followers and awareness, enhance SEO and increase sales.

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15
Oct

How to Avoid 5 Communications Pitfalls During a Merger or Acquisition

Posted by: Admin in: Financial Services - Media Relations -

conference roomDuring the past 25 years, LANE’s financial services team has led communication for more than 80 M&A transactions of varying sizes and in multiple industries. Because this trend could affect any company, we’ve outlined how to avoid the top five M&A communication pitfalls.

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12
Oct

Insights from Feast Portland 2015

Posted by: Cody Sanger in: Consumer Lifestyle - Food/Beverage -

Small plates - 2 - VerTerraDinnerwareOnce again, Feast Portland proved to be the hottest ticket in town this September. Throughout four days of events, we took in more than just phenomenal food and drink. Here, we’ve gathered our observations on how brands engaged, which trends are brewing and which elements really stood out.

 

Brands that connected

Sokol Blosser winery (a LANE client) offered a daring education in opening Evolution Sparkling bottles with a saber. Social media was abuzz with images and video of Sabertron at the Night Market and at Doug Fir’s afterparty.

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