Posted by: Shane Stafford in: Digital/Social -
We’ve all done it: participated in dark social. But it’s not as illicit as it sounds. Dark Social is web traffic generated from social shares that do not pass as referrals by analytic tools. These social shares are usually links copied and pasted into emails, direct messages, texts or shared via apps like SnapChat and WhatsApp. These shares are not tracked as social media referrals in Google Analytics but rather show up as direct traffic.
Posted by: Heather Dulin in: Digital/Social -
Modern PR is uniquely positioned to improve search rankings for your brand, which can pay off big in the form of natural web traffic. A PR approach can help you create quality, unique content and improve brand awareness.
Think like the customer when creating content
PR agencies are experts at creating highly relevant and engaging content for brands. Journalists and media outlets face a constant barrage of pitches, and only highly targeted, interesting content attracts their attention.
Before you craft a piece of content, consider your audience. What are their unique needs, and what problems can you help them solve? What channels and touch points are important to your audience? Keeping your audience top of mind allows you to create more interesting content that is more likely to resonate. The better your site is at giving people what they are looking for, the higher it will rank.
Posted by: Cody Sanger in: Financial Services - Media Relations -
Consumers rarely are not interested in stretching their hard-earned dollars, but let’s face it, financial pointers don’t constitute headline-grabbing news. For financial services firms, particularly regional brands, there’s the rub.
Smaller newsrooms are today’s reality. For local news, limited resources tend to follow hard or breaking news. So how can financial services companies take advantage of this shift?