Posted by: Jeff Segvich in: Food/Beverage -
Earlier this month, our very own Lisa Heathman and Jeff Segvich traveled to the Palouse in eastern Washington to visit the headquarters of their client Dry Fly Distilling. Dry Fly’s owners, Kent Fleischmann and Don Poffenroth, gave Lisa and Jeff the grand tour, starting with the farm in eastern Washington from which they source much of their grain…
Posted by: Camden Covey in: Consumer Lifestyle - Digital/Social -
Effective social media marketing aims to drive engagement with target audiences where they spend the most time, and in 2015, the best place to find them is online. Now more than ever, brands are on board, using social media to engage with and advertise to consumers.
Between recent platform changes to Facebook, Instagram and Twitter, here’s what you need to know about social media marketing in 2015…
Posted by: Rachael Kaapu in: Food/Beverage -
Tasting foods and beverages is a fascinating and complex process using the five senses: sight, touch, taste, smell and, on some occasions, sound. We identify foods based on previous knowledge stored in our memory banks. Whether it’s an old favorite or something new to our palate, we rationalize and categorize tastes by assimilating them with other tastes we are familiar with…