What Marketers Should Know About Reddit’s IAmA

Posted by: Shane Stafford in: Consumer Lifestyle - Digital/Social -

Reddit_Logo_WideWhile Reddit has undoubtedly established itself as a global social news website by finding a brilliant and authentic way to harness user-generated content, this millennial magnet and its more than 200 million monthly users are largely overlooked by marketers and PR pros. However, one particular opportunity that can serve brands well is Reddit’s famous Ask Me Anything (IAmA) subreddit.


The Optimal Length for Social Media Posts

Posted by: Cody Sanger in: Digital/Social -

Instagram_2As a full-service public relations and digital agency, our clients turn to us to understand digital marketing best practices, including how long social media posts should be, for their brands.

We all know Twitter has a limit of 140 characters, but what about Facebook? Should we write a novel simply because Facebook allows users to include up to 63,206 characters per post? And what about the newly rebranded Instagram? Do we even really need a caption when our image is amazing? (Spoiler: You do.)


How Peru’s Central Restaurante Is Changing the Way We View Farm-To-Table

Posted by: Cody Sanger in: Food/Beverage -

cacao_11 (1)This April, while at the 18th Annual Worlds of Flavor International Conference & Festival in Napa, Calif., we learned about emerging trends taking the international food industry by storm. We saw a wide range of presentations about all kinds of cuisines, but one particular presentation stood out from the rest.

Led by Virgilio Martinez, chef and owner of Lima, Peru’s Central Restaurante, From the Andes to the Amazon: A Showcase of Culinary Inspirations from Peru was an eye-opening demonstration of the lengths Martinez goes to incorporate indigenous Peruvian ingredients into modern dishes.


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