11
Nov

Star Chefs 10th Annual International Chefs Conference

Posted by: Betsy Stavis in: Food/Beverage -

Star Chefs Rising Stars Gala 2015Celebrating its 10th anniversary, the Star Chefs International Chefs Conference (ICC) raised the bar by gathering some of the industry’s top talent and showcasing the future of food and beverage. The event took a deep dive into the growing importance of the food and beverage industry through main stage cooking demonstrations; hands-on savory, pastry and bartender workshops; wine tasting seminars; business panels and a products fair.

Check out what we saw at this year’s Star Chefs ICC…

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02
Nov

Sharing Inspirational Stories Through PR

Posted by: Sonal Haladay in: Consumer Lifestyle - Media Relations -

kaboompics.com_Think Positive PosterAs a public relations professional, one of the most rewarding aspects of working with our clients is having the opportunity to uncover new stories and trends and be inspired by their work. A recent example of this occurred when I was given the opportunity to help a client share an inspirational story regarding the work they’re doing to help people with physical disabilities.

 

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26
Oct

How Brands Can Successfully Collaborate With Influencers

Posted by: Betsy Stavis in: Consumer Lifestyle - Tourism & Hospitality -

Outdoor portrait of modern young man with mobile phone in the street.

The media landscape is constantly evolving to meet consumer demands, and one of the biggest opportunities that has emerged from this state of change is collaboration with influencers for branded campaigns. Influencers have a powerful and authentic connection with audiences and are proven to help build buzz and generate awareness for brands of all types. More specifically, influencer campaigns can increase exposure, facilitate content generation, grow social media followers and awareness, enhance SEO and increase sales.

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