15
Oct

How to Avoid 5 Communications Pitfalls During a Merger or Acquisition

Posted by: Admin in: Financial Services - Media Relations -

conference roomDuring the past 25 years, LANE’s financial services team has led communication for more than 80 M&A transactions of varying sizes and in multiple industries. Because this trend could affect any company, we’ve outlined how to avoid the top five M&A communication pitfalls.

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12
Oct

Insights from Feast Portland 2015

Posted by: Cody Sanger in: Consumer Lifestyle - Food/Beverage -

Small plates - 2 - VerTerraDinnerwareOnce again, Feast Portland proved to be the hottest ticket in town this September. Throughout four days of events, we took in more than just phenomenal food and drink. Here, we’ve gathered our observations on how brands engaged, which trends are brewing and which elements really stood out.

 

Brands that connected

Sokol Blosser winery (a LANE client) offered a daring education in opening Evolution Sparkling bottles with a saber. Social media was abuzz with images and video of Sabertron at the Night Market and at Doug Fir’s afterparty.

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29
Sep

What’s New in Marketing for Travel and Tourism: ESTO 2015

Posted by: Cody Sanger in: Consumer Lifestyle - Tourism & Hospitality -

Travel_girl_backpackLast month the Educational Seminar for Tourism Organizations (ESTO) 2015 took the stage here in Portland, drawing a range of travel companies and tourism bureaus from across the country. LANE’s travel and tourism experts attended ESTO seminars and came away with four key marketing trends.

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