12
Apr

Pledging to Practice and Making a Difference

Posted by: Gina Galatro in: Consumer Lifestyle - Digital/Social -

EPI-12063_MUSIC-ARTS-01_0286_cmykDid you know that March was Music in Our Schools Month? A call to action for all of us to help ensure music stays part of our child’s education.  In honor of this month, Music & Arts  launched a two-week nationwide Facebook sweepstakes challenging musicians everywhere to make a Pledge to Practice.  The collaborative goal was for all musicians who pledge to practice to reach 100,000 minutes by March 31.

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08
Apr

Content Marketing Optimization: Because SEO is So 2012

Posted by: Cody Sanger in: Digital/Social - Media Relations -

This past February, I was fortunate to attend Travel Portland’s Social Media & Web Marketing conference, gaining insight into the science of social media marketing and how the ever-evolving landscape of the digital realm is forcing many companies to sink or swim.

The conference hosted a smorgasbord of social media veterans, including Don Bourrasa (Yelp), Todd Skelton (Trip Advisor), Sylvie Dale (Advance Digital) and Jim Bridges (OregonLive).

One crucial takeaway I had from the conference was a little term called Content Marketing Optimization.  CMO (content marketing optimization) is the idea that nearly all Internet searches are executed for the sole purpose of finding the best content available on the Web. Therefore, search engines will post the best and most valued content towards the top of Internet searches.

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01
Apr

Bacon and beet juice: When foodies and wellness collide

Posted by: AlisonSeibert in: Consumer Lifestyle - Food/Beverage - Media Relations -

As PR professionals, we’re expected to always have our fingers on the pulse of what is happening in the industries we represent.  Being an account director of LANE’s food and beverage practice, this means not only scoping out the hottest new restaurants or staying on top of the latest foods to be imported to NYC from Denmark, it also means staying on top of where the industry is heading.iStock_000018655096_Medium

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