24
May

Using Data to Dial-in Your Content Strategy

Posted by: Lydia Wohlford in: Digital/Social -

The rise of social and digital media has given way to a slew of new content, not to mention a seemingly unending number of channels and outlets. To break through the clutter and offer audiences something fresh, brands are generating content at a rapid pace. But without incorporating a strategic, data-driven methodology, brands aren’t gaining the traction they seek.

A data-driven approach can ensure that your content development strategies are highly targeted and effective. As a Finn Partners company, LANE provides clients with a Digital Demand Mapping process. It defines the conversation and competitive landscape, and identifies the clearest point of entry into that conversation, allowing us to target your audiences with the right messages. Here’s how it works:

 

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22
May

Boost Your Next Event Via Festivalization

Posted by: AmberRoberts in: Financial Services -

When it comes to planning events to increase visibility and engage customers, B2B brands are increasingly looking to the consumer side for inspiration. Music, tech, film and food festivals have grown into multidimensional experiences that are playing to all the senses, driving social media engagement and increasing visibility and demand.

While your next conference or event may not take on Coachella proportions, taking some cues from this festival and others can help boost attendance and engagement.

Partner Up
A bigger event has the potential to make a bigger splash. Consider joining forces with organizations from complementary industries to create a multidisciplinary program that engages attendees on multiple levels.

A regional bank catering to small business customers, for instance, could partner with local tech companies and health and wellness providers – participants could gain not only valuable business knowledge, but also pointers on how to address their own well-being to be more successful overall. Creating such a robust and diverse participant roster can enable attendees to find unexpected sources of inspiration or solutions to challenging issues.

 

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11
May

National Study Underscores Consumers’ Need for Control When Considering “Smart” Technology

Posted by: jillw in: Technology -

  • Smart home is mainstream; three out of 10 want robots to handle their chores at home
  • Excitement for health-tracking technology far outweighs anticipation for self-driving cars
  • Cost outweighs privacy concerns by 3x in smart home purchases

Feeling in control plays an important role in the decision to adopt connected technology, according to a new Finn Futures™ survey conducted by Finn Partners’ (LANE is a Finn Partners company) global technology practice. The national poll looked at consumer sentiment toward smart homes, devices, and self-driving cars, and found varying levels of excitement and concern for these technologies.

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