Posted by: Cody Sanger in: Technology -
What new innovations will rise up to take over the underworld? What technologies do they envision meeting their swift demise? Finn Partners’ Technology Practice gazed into the bubbling cauldron to survey 511 U.S. I.T. decision makers to find out the terrifying (and not so terrifying) truth to these and other supernatural mysteries of the I.T. world.
Posted by: Cody Sanger in: Consumer Lifestyle -
With an estimated annual spending power of $200 billion, millennials represent a lucrative future for consumer brands. However, this demographic doesn’t appear interested in acquiring the status symbols of their parents or grandparents: the house, car, watch or designer handbag. Generally, millennials value time over money, experiences over things; in one survey, 78 percent of this group chose to spend on a life experience or event rather than a tangible item. That said, the future is far from dim for luxury brands.
Posted by: Erin Krug in: Financial Services -
Consumers receive an average of 350 marketing promotions each month via email, snail mail, mobile and online advertising. Among these messages are promotions for a vast array of financial services product offerings, contributing to the increasingly competitive and challenging marketing landscape for retail banks. To maximize the effectiveness of promotional campaigns, bank marketers should consider promoting fewer products to the right people at the right time in a personalized fashion.