26
Oct

New Findings From Finn Partners Identify What Really Scares I.T. Decision Makers

Posted by: Cody Sanger in: Technology -

it-future-research-surveyWhat new innovations will rise up to take over the underworld? What technologies do they envision meeting their swift demise? Finn Partners’ Technology Practice gazed into the bubbling cauldron to survey 511 U.S. I.T. decision makers to find out the terrifying (and not so terrifying) truth to these and other supernatural mysteries of the I.T. world.

More
19
Oct

How Luxury Brands Can Engage the Millennial Market

Posted by: Cody Sanger in: Consumer Lifestyle -

pexels-photo-196666With an estimated annual spending power of $200 billion, millennials represent a lucrative future for consumer brands. However, this demographic doesn’t appear interested in acquiring the status symbols of their parents or grandparents: the house, car, watch or designer handbag. Generally, millennials value time over money, experiences over things; in one survey, 78 percent of this group chose to spend on a life experience or event rather than a tangible item. That said, the future is far from dim for luxury brands.

More
11
Oct

Fewer campaigns, more personalization yields results for retail bank marketers

Posted by: Erin Krug in: Financial Services -

untitled-1Consumers receive an average of 350 marketing promotions each month via email, snail mail, mobile and online advertising. Among these messages are promotions for a vast array of financial services product offerings, contributing to the increasingly competitive and challenging marketing landscape for retail banks. To maximize the effectiveness of promotional campaigns, bank marketers should consider promoting fewer products to the right people at the right time in a personalized fashion.

More

Want More?

Contact

Interested in working together? Get in touch to learn more about our services.