06
Aug

What the Changing Social Media Landscape Means for Brands

Posted by: Camden Covey in: Consumer Lifestyle - Digital/Social -

Startup Stock PhotosEffective social media marketing aims to drive engagement with target audiences where they spend the most time, and in 2015, the best place to find them is online. Now more than ever, brands are on board, using social media to engage with and advertise to consumers.

Between recent platform changes to Facebook, Instagram and Twitter, here’s what you need to know about  social media marketing in 2015…

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23
Jul

Is Learning to Taste a Real Thing?

Posted by: Rachael Kaapu in: Food/Beverage -

dark-brown-milk-candyTasting foods and beverages is a fascinating and complex process using the five senses: sight, touch, taste, smell and, on some occasions, sound. We identify foods based on previous knowledge stored in our memory banks. Whether it’s an old favorite or something new to our palate, we rationalize and categorize tastes by assimilating them with other tastes we are familiar with…

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16
Jul

Paying It Forward on the Streets of New York City

Posted by: admin in: Consumer Lifestyle -

Pay it Forward - NYC_trimmedThis past Friday, LANE’s Betsy Stavis and Meg Seibly spent their lunch hour paying it forward on the streets of New York City. As part of LANE’s #25for25 campaign and the Pay It Forward initiative, they were on a mission to make a few New Yorkers’ days a little brighter.

Their first stop –  Le Pain Quotidien in Bryant Park…

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