Austin Food + Wine Festival 2015: Brand Integration at its Finest

Posted by: KristinHeilman in: Food/Beverage -

Austin Food and Wine

Last month, I attended Food & Wine Magazine’s Austin Food + Wine Festival in Texas. As both a PR professional and an avid food and wine lover, I was curious to see what brands would do to get their audiences’ attention. What I learned: thoughtful brand integration coupled with memorable experiences is the key to success…


Support America’s National Parks…With Style!

Posted by: AmberRoberts in: Consumer Lifestyle - Tourism & Hospitality -

Pendleton - Glacier Park Stripe blanket wrap and bag collection - Amber Roberts_Edited

Pendleton Woolen Mills makes it easy for everyone to support the U.S.’s National Parks. (And look good while doing so!)


The Omni-Channel Dilemma for Financial Services Marketers

Posted by: AmberRoberts in: Financial Services - Digital/Social -

Seems it was only yesterday that a multichannel approach was the marketer’s bread & butter for engaging customers and generating loyalty.

However, as leading consumer companies, such as Apple and Home Depot, have developed seamless offerings that redefine customer expectations today, financial institutions are now forced to master omni-channel approaches in order to meet these rising expectations…

Technology Throughout the Day


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