04
Feb

National Wear Red Day at LANE

Posted by: KirstenNieman in: Consumer Lifestyle -

Last Friday was National Wear Red Day, and we decided to celebrate the day by joining the movement and wearing red. We also kicked off the morning by feasting on a heart healthy breakfast. It was bright and cheery around the breakfast table, and it was great to see so many LANE folks embracing the red theme.

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01
Feb

Being purpose-driven…and making money while doing it

Posted by: AmberRoberts in: Financial Services -

I attended a helpful and engaging presentation by Rilla Delorier of SunTrust Bank at American Banker’s 10th Annual Financial Services Marketing + Innovation Symposium. SunTrust is a bank that recently reinvented itself to become a purpose ― not profit ― driven company, and it’s still making money.

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31
Jan

Social listening – best practices for getting the most out of it

Posted by: AmberRoberts in: Financial Services -

Based on conversations during American Banker’s 10th Annual Financial Services Marketing + Innovation Symposium, I can safely say social listening has gained momentum, particularly in the financial services industry. Here are just a few tricks of the trade that I picked up:

  • Don’t spend too much time listening to what is being said about your brand.
  • Instead, listen and analyze what your customers are talking about: What do they care about? What gets them excited? What do they share with their social graph?
  • Consider how the answers to these questions can become a part of your next social campaign.  How can this data be used to engage consumers based on what is truly important to them?

Learn & Earn

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