15
May

Commerce, Community and Prosperity

Posted by: Katie Schoen in: Media Relations -

Portland Business Alliance Annual BreakfastOn Tuesday, May 14, the Portland Business Alliance celebrated its annual breakfast, and LANE client Dennis Rawlinson, firm chair for Miller Nash LLP, served as emcee with KGW-TV’s Laural Porter and Portland Business Alliance president and CEO Sandra McDonough.

The theme of the breakfast can be summed up in three words: commerce, community and prosperity.

More
12
Apr

Pledging to Practice and Making a Difference

Posted by: Gina Galatro in: Consumer Lifestyle - Digital/Social -

Male Pupil Playing Trumpet In High School Orchestra

Did you know that March was Music in Our Schools Month? A call to action for all of us to help ensure music stays part of our child’s education.  In honor of this month, Music & Arts  launched a two-week nationwide Facebook sweepstakes challenging musicians everywhere to make a Pledge to Practice.  The collaborative goal was for all musicians who pledge to practice to reach 100,000 minutes by March 31.

More
08
Apr

Content Marketing Optimization: Because SEO is So 2012

Posted by: Cody Sanger in: Digital/Social - Media Relations -

This past February, I was fortunate to attend Travel Portland’s Social Media & Web Marketing conference, gaining insight into the science of social media marketing and how the ever-evolving landscape of the digital realm is forcing many companies to sink or swim.

The conference hosted a smorgasbord of social media veterans, including Don Bourrasa (Yelp), Todd Skelton (Trip Advisor), Sylvie Dale (Advance Digital) and Jim Bridges (OregonLive).

One crucial takeaway I had from the conference was a little term called Content Marketing Optimization.  CMO (content marketing optimization) is the idea that nearly all Internet searches are executed for the sole purpose of finding the best content available on the Web. Therefore, search engines will post the best and most valued content towards the top of Internet searches.

iStock_000015405790_Small

More

Want More?

Contact

Interested in working together? Get in touch to learn more about our services.