13
Sep

Where were you on Sept. 15, 2008?

Posted by: WendyLane in: Financial Services -

CirisFour years later, the economic crisis continues through a slow drumbeat of negative news that reinforces the notion of Wall Street operating on a different set of rules.

What can we learn from the financial meltdown?

Transparency is your best risk insurance.

Proactive communication involves taking the initiative to frame the issue or describe your company on your own terms. Being open and  honest is important too. Establishing strong media relationships and communicating first gives you the advantage. This not only keeps the lines of communication open, but also establishes a reservoir of goodwill to draw from when an unexpected crisis occurs.

More
31
Aug

Brands need a content strategy, especially in today’s digital world

Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -

It appears 2012 truly is the Year of Content in the world of public relations and marketing.

As we finish out the second half of the year, there seems to be more written about content marketing than there has been in any prior year. Brands are publishers  and need to be in the game.

More
09
Aug

Link Bait: How to Create Sticky and Shareable Content

Posted by: KirstenNieman in: Consumer Lifestyle - Digital/Social - Media Relations -

Pinterest InfographicDid you know that more than 30% of people think in pictures and 45% think in both pictures and words?

Infographics are a way to communicate complex messages or information in an easily understandable format.  An infographic can benefit a company’s SEO campaign because it serves as link bait – web content created to attract attention and be interesting enough for people to share.

More

Want More?

Contact

Interested in working together? Get in touch to learn more about our services.