Posted by: Admin in: Consumer Lifestyle - Food/Beverage - Media Relations -
It’s hard to believe we are already thinking about pitching the media back to school story ideas. Where has the summer gone? One idea we pitched for our client Tree Top is healthy after school snack ideas. Kids are hungry when they return from a long day at school, and it’s always a good idea to have healthy snacks on hand for them to munch on.
Posted by: WendyLane in: Financial Services -
Four years later, the economic crisis continues through a slow drumbeat of negative news that reinforces the notion of Wall Street operating on a different set of rules.
What can we learn from the financial meltdown?
Transparency is your best risk insurance.
Proactive communication involves taking the initiative to frame the issue or describe your company on your own terms. Being open and honest is important too. Establishing strong media relationships and communicating first gives you the advantage. This not only keeps the lines of communication open, but also establishes a reservoir of goodwill to draw from when an unexpected crisis occurs.
Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -
It appears 2012 truly is the Year of Content in the world of public relations and marketing.
As we finish out the second half of the year, there seems to be more written about content marketing than there has been in any prior year. Brands are publishers and need to be in the game.