08
Jun

5 Secrets to Pitching the Travel Media

Posted by: Samantha Chulick in: Tourism & Hospitality -

Learnings from Mod About PR, the PRSA 2017 Travel & Tourism Conference

The PRSA 2017 Travel & Tourism Conference brought together a broad community of travel professionals to connect, share and learn. A schedule packed with speakers, roundtables and discussion sessions provided insights into how PR practitioners and their clients can make the most of new opportunities via digital media as well as break into traditional channels that remain highly relevant.

Here are five key take-aways to consider when pitching stories to today’s travel and lifestyle media:

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30
May

Hot Luck – Cowboy boots, country music and chef-driven BBQ

Posted by: WendyLane in: Food/Beverage -

The first annual Hot Luck in Austin, Texas, was amazing. Developed by Aaron Franklin of Austin’s Franklin Barbecue, James Moody of The Mohawk and Fun Fun Fun Fest, and Mike Thelin of Portland’s Feast, the four-day festival involved creative food and music events.

I attended the Saturday evening Al Fuego extravaganza at The Wild Onion Ranch. We arrived on a beautiful piece of land set among green rolling hills and trees. A path of hay coupled with swinging country music and the smell of BBQ smoke led us to the party. Cowboy boots, hats and sundresses were the dress of the evening. More than 60 booths provided BBQ, beer, wine and spirits.

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24
May

Using Data to Dial-in Your Content Strategy

Posted by: Lydia Wohlford in: Digital/Social -

The rise of social and digital media has given way to a slew of new content, not to mention a seemingly unending number of channels and outlets. To break through the clutter and offer audiences something fresh, brands are generating content at a rapid pace. But without incorporating a strategic, data-driven methodology, brands aren’t gaining the traction they seek.

A data-driven approach can ensure that your content development strategies are highly targeted and effective. As a Finn Partners company, LANE provides clients with a Digital Demand Mapping process. It defines the conversation and competitive landscape, and identifies the clearest point of entry into that conversation, allowing us to target your audiences with the right messages. Here’s how it works:

 

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