Posted by: jillw in: Tourism & Hospitality -
The “Vacation-Version” of most American travelers is more likely to spend summer days taking risks and acting out spontaneously, while many singles will look for a romantic rendezvous on their summer nights, according to a new Finn Futures™ survey conducted by Finn Partners’ global travel and lifestyle practice.
Sixty one percent of Americans agree that, when on vacation, they make different decisions, take risks, and are more spontaneous compared to everyday life. Meanwhile, 36 percent of single travelers surveyed said they are more likely to make a “romantic connection” with someone they just met if they are on vacation compared to their normal, day-to-day life. Perhaps unsurprisingly, double the number of men (51 percent) are more likely to make that “romantic connection” on vacation than women (25 percent).
And while American travelers are embracing a Summer of Love in 2017, the only “vacation shame” they’re likely to receive is if they spend too much time out of the office, with 37 percent of Millennials aged under 30-years-old likely to resent work colleagues for taking their full allocation of vacation time – compared to just 10 percent for Baby Boomers aged over 60.
The findings of the 2017 “Confessions of a Modern Traveler” report reveal opportunities to develop custom tourism products and open new market segments for destinations and their hospitality partners looking to reach underserved traveler profiles.
Posted by: Lydia Wohlford in: Financial Services -
Brand partnerships offer the opportunity to connect with new audiences and gain visibility in previously unexplored markets. Two voices are also better than one: when both brands articulate consistent messages, their communications can rise above the din of a crowded marketplace.
When determining a strategic partner, it’s important to consider the compatibility of brand values, audiences and communications channels. Take some notes from financial services firms that have put strategic brand partnerships into action:
- MasterCard, ApplePay and Gwen Stefani.
MasterCard and Apply Pay joined forces to launch a secure mobile payment platform for cardholders, enlisting pop icon Gwen Stefani to raise awareness of the payment option through a robust, integrated campaign. The credit card company augmented its well-known “Priceless” campaign with “Priceless Surprises,” creating excitement through unexpected prizes – a handbag, a golf trip, tickets to a Stefani concert – and incentives for using the new app.
Posted by: Samantha Chulick in: Tourism & Hospitality -
Learnings from Mod About PR, the PRSA 2017 Travel & Tourism Conference
The PRSA 2017 Travel & Tourism Conference brought together a broad community of travel professionals to connect, share and learn. A schedule packed with speakers, roundtables and discussion sessions provided insights into how PR practitioners and their clients can make the most of new opportunities via digital media as well as break into traditional channels that remain highly relevant.
Here are five key take-aways to consider when pitching stories to today’s travel and lifestyle media: