21
Nov

5 Steps to Restore Trust after a Crisis

Posted by: Lisa Heathman in: Media Relations -

Today’s 24/7 news cycle and the popularity of social media make restoring trust after a crisis especially critical. With everyone watching and reporting, coupled with the permanence of crisis coverage online, a crisis can move at the speed of light and hang around forever. However, there are five things an organization can do in the wake of a crisis to restore its reputation over the long term…

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26
Oct

New Findings From Finn Partners Identify What Really Scares I.T. Decision Makers

Posted by: Cody Sanger in: Technology -

it-future-research-surveyWhat new innovations will rise up to take over the underworld? What technologies do they envision meeting their swift demise? Finn Partners’ Technology Practice gazed into the bubbling cauldron to survey 511 U.S. I.T. decision makers to find out the terrifying (and not so terrifying) truth to these and other supernatural mysteries of the I.T. world.

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19
Oct

How Luxury Brands Can Engage the Millennial Market

Posted by: Cody Sanger in: Consumer Lifestyle -

pexels-photo-196666With an estimated annual spending power of $200 billion, millennials represent a lucrative future for consumer brands. However, this demographic doesn’t appear interested in acquiring the status symbols of their parents or grandparents: the house, car, watch or designer handbag. Generally, millennials value time over money, experiences over things; in one survey, 78 percent of this group chose to spend on a life experience or event rather than a tangible item. That said, the future is far from dim for luxury brands.

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