23
Jun

LANE PR makes Portland Business Journal’s 100 Fastest Growing Private Companies list

Posted by: KirstenNieman in: Consumer Lifestyle - Financial Services - Food/Beverage -

PBJ event Last night, a handful of LANE PR folks attended Portland Business Journal’s 100 Fastest Growing Private Companies banquet. Held at the Downtown Hilton Hotel, representatives from 100 different companies walked down the red carpet to receive their award for making the list. Business Journal Publisher Craig Wessel introduced each company, and we are excited to say LANE PR was ranked #88 on the list!

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15
Jun

Celebrating Summer

Posted by: KirstenNieman in: Consumer Lifestyle - Food/Beverage -

summer Tree Top We kicked off summer a bit early here (us Oregonians need some serious sun in our lives!) with a Tree Top summer photo shoot. The goods included iced tea, apple pie, barbecue sauce, fried chicken and of course, Tree Top apple juice!

We thought we’d share a few snaps from the shoot …

 

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11
Jun

It’s a fair question: What is the ROI of Social Media?

Posted by: Jeff Bunch in: Consumer Lifestyle - Digital/Social -

Social Media Club of Portland There is a question that comes up regularly in conversations with business owners, marketing departments, and the agencies hired to promote their company or products: “What is the ROI?”

It’s a fair question. It’s the ultimate question of all business. Literally, “Return On Investment (ROI)” is a principle all businesses must heed in their endeavors. The cost-benefit analysis of buying a piece of equipment in a factory can be calculated. Sales in an organization should be able to be tracked to a lead too.

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