PR Bolsters Orchard Supply’s Hiring Efforts

Posted by: Rob Bitter in: Consumer Lifestyle -

As part of Orchard Supply Hardware’s expansion into the Oregon market, the team spent time last week hosting a hiring event at the Oregon Zoo. The goal was to find 160 talented Oregonians to staff Orchard’s two new stores in Portland and Tigard. Recognizing a good story, the LANE team reached out to regional broadcast and print outlets to make sure the word got out about the hiring event. This led to great coverage from each of the four Portland-area broadcast outlets (with one visiting the hiring fair twice!), along with several print placements.

The end result? Orchard had never seen higher attendance at a hiring event! Over the course of two days, the event set internal records with 900 applicants and Orchard was able to fill every single position at both stores, which is virtually unheard of.

OSH_new store


Sterling Bank Hosts Author Cheryl Strayed at Bella Voce

Posted by: Ming Lacey in: Financial Services -

Today, Sterling Bank’s Wealth Management Group held their first session of Bella Voce for 2013. Bella Voce is a book club for women who enjoy hearing and meeting authors in person. Cheryl Strayed, the author of the #1 New York Times bestseller WILD, was at the Multnomah Athletic Club in Portland today to talk about her experience hiking the Pacific Crest Trail and how it manifested itself into WILD almost two decades later.



National Wear Red Day at LANE

Posted by: KirstenNieman in: Consumer Lifestyle -

Last Friday was National Wear Red Day, and we decided to celebrate the day by joining the movement and wearing red. We also kicked off the morning by feasting on a heart healthy breakfast. It was bright and cheery around the breakfast table, and it was great to see so many LANE folks embracing the red theme.



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