Earned, owned, paid: how do you find the right mix?

Posted by: AmberRoberts in: Financial Services -

The media landscape has grown more complicated in recent years, and while there are countless opinions on the optimal marketing mix, there’s no right answer. Fortunately, American Banker’s 10th Annual Financial Services Marketing + Innovation Symposium gathered a panel of experts to provide some guidelines. Representatives from industry leaders like AMEX, Wells Fargo, LinkedIn, Bank of the West and JP Morgan Chase provided some valuable insights:

1.) For first-ever campaigns and launches, paid media can be critical to getting an effort off the ground.

2.)  Over time, once a campaign has grown, consider reducing the reliance on paid (advertising) and focus more on earned media coverage (public relations).

3,) Not surprising, earned media remains the best, most sustainable media; placements are typically customer testimonials, and nothing is as powerful as customers validating a brand.



Our own 40 under 40 recipient: LANE’s Kristen Siefkin

Posted by: KirstenNieman in: Consumer Lifestyle -

Last week, The Portland Business Journal released its annual “40 under 40,” a list of 40 high-achieving professionals under the age of 40 in the Portland business community.  We  jumped for joy when we saw our own Kristen Siefkin on the list!

Kristin Seifkin Lane PR


James Beard Public Market Event Recap

Posted by: KirstenNieman in: Food/Beverage -

In benefit of the James Beard Public Market, LANE helped promote a fundraising evening at the Gerdling Theater at the Armory. The evening included a one-man play about America’s most famous chef, and a tasting featuring Oregon James Beard Foundation Award winners, Philippe Boulot, Greg Higgins, Caprial Pence, Gabriel Rucker and Corey Schreibe

James Beard Market 0069


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