Native Advertising Was Made For Financial Firms

Posted by: Cody Sanger in: Financial Services - Media Relations -

Native advertising thumbnailConsumers rarely are not interested in stretching their hard-earned dollars, but let’s face it, financial pointers don’t constitute headline-grabbing news. For financial services firms, particularly regional brands, there’s the rub.

Smaller newsrooms are today’s reality. For local news, limited resources tend to follow hard or breaking news. So how can financial services companies take advantage of this shift?


#DrinkLikeAPortlander: LANE Launches Portland Roasting Coffee’s Single-Serve Cups

Posted by: admin in: Food/Beverage -

DLAP CupsPortland, Oregon, may be the unofficial capital of craft. From a burgeoning maker culture to a legendary host of craft food and beverage producers, it doesn’t take much to stumble on the latest, greatest innovation. But, as coffee purveyor Portland Coffee Roasting knows, there’s an art to appreciating craft.

So when Portland Roasting was ready to launch a high-quality, full-flavored, single-serve cup (fully recyclable, of course), it tapped LANE to make a splash in the Portland market among caffeinated consumers, influencers and media.


Instagram Announces New Algorithm, Business Profiles

Posted by: Shane Stafford in: Digital/Social -

Instgram login screenWith more than 400 million users, Instagram is a key component of any social media outreach strategy. Up until now, brands used the network similarly to individual users. However, two changes will cause marketers to adjust how brands utilize the platform.

New Algorithm-Based Feed

What It Is: An algorithm-based feed similar to parent company Facebook’s has been rumored for some time, and it is now being rolled out. Instagram made this change because it says people miss 70% of their feed due to the existing/previous chronological format.


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