19
Sep

FEAST PORTLAND 2018: OUR PICKS OF TOP TRENDS

Posted by: jillw in: Food/Beverage -

 

We may be a little biased, but we think Feast Portland is one of the best food festivals in the county. Trendsetting chefs and celebrated purveyors – from Portland and beyond – come together to showcase their skill, creativity and passion for all things culinary.

Fortunately for us – and for you – this foodie playground is conveniently located in our backyard. We can shift from media calls at our desks to a Grand Tasting in Pioneer Courthouse Square in mere minutes, spying trends that are sure to sweep the food & beverage scene in the months ahead and taking copious notes to catch you up on the Main Events.

Grand Tastings: From the Farm
A city block is hardly enough to contain this grand celebration involving more than 80 vendors plying the city’s foodies with all manner of food and drink. For Feast 2018, we found:

  • Local bounty mixed with global flavors – imagine sweet Oregon berries spiced with the likes of ginger or habanero.
  • Farm and fringe meet mainstream: bitters, rosemary, goat cheese, edible flowers – think farm and table comes to your Facebook feed.
  • Plant-forward seems here to stay, as we tried lots of vegan bites, and on the beverage side, Frosè and wines in cans were prevalent.
  • High-demand Instagram-worthy shots – a few brands really engaged with consumers by including fun backdrops. The 14 Hands booth was overflowing with Feasters waiting for a fun-sized Frosè and a picture incorporating their unique scenery. The Oregon Berry Farm took it a step further with various backgrounds, stickers and emoji cut-outs.
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14
Sep

Happy hour with Pernod Ricard USA’s New Brand Ventures’ brands to watch

Posted by: Malisa Meresman in: Food/Beverage -

Mixology is no longer just for the pros. Instead of simply pouring a glass of wine or opening a bottle of beer – or mixing their spirit of choice with soda, tonic or juice – more and more consumers are experimenting with mixology at home.

This trend is pushing mixologists and bartenders to be even more creative, inventing innovative cocktails that will enable them to surprise their customers with something new. And the trend is also pushing beverage companies to be more creative with their offerings and to rethink how brands are built and marketed.

Pernod Ricard USA announced the establishment of a New Brand Ventures division two years ago to build up brands that have significant growth potential, and on August 6 the company hosted a happy hour spotlighting seven brands from this “incubation” division: AberlourPlymouth Gin, Lillet, Powers, Del Maguey, Smooth Ambler and Monkey 47.

The event began with a cocktail tasting that allowed guests the opportunity to circulate among the brands’ booths and sample signature cocktails while chatting with ambassadors from these “brands to watch.”

Following the tasting, the brand representatives gathered for a panel discussion moderated by Noah Rothbaum, chief cocktail correspondent and Half Full editor at The Daily Beast and author of “The Art of American Whiskey” and “The Business of Spirits.” The discussion addressed the innovations and industry trends propelling each of the featured brands.

The Finn team had the opportunity to attend the event on behalf of client Lillet, which has grown by embracing two things:

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12
Sep

Feeling stressed? I’m here to help

Posted by: Sir Arnold in: Consumer Lifestyle -

Hello Humans,

You may have heard about a hormone called cortisol, which is released when you’re stressed out, and is often coupled with heightened blood pressure. Over time, these factors can lead to high cholesterol and hypertension. Fortunately, reducing stress can be as simple as interacting with furry friends (like me!), which significantly lowers cortisol levels and improves your immune system’s functions.

A study found that when people took care of dogs for just three months, they showed significant drops in blood pressure and reactivity to stress. The days their ambulatory blood pressure fell the lowest were the days they took their dogs to work.

Aaron Katcher, M.D., the emeritus professor of psychiatry at the University of Pennsylvania, explains that because humans evolved solving problems about animals, animals have the power to retain our attention.

“When we are around animals, we become more joyous, communicative, expressive, and calm.”

So as Chief Morale Officer at LANE, a Finn Partners Company, if you’re ever in our Portland office I invite you to pet me, snuggle me, do some downward dogs with me, or take me to a meeting. I’m here for all of you and I am taking my new executive role very seriously.

Namaste

Sir Arnold
Chief Morale Officer

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