Posted by: Amy Paterson in: Consumer Lifestyle -
Call me a sucker for swooning over some blue smoke, mirrors and proper British manners, but smiling amidst all that surprise and delight last night I thought, “This is how it’s done.”
Coldplay created a fan for life last night. No doubt a lot of time, effort and money went into what they did. They didn’t have to do all of that. But they did. And it was magic. And I’m hooked.
Posted by: WendyLane in: Consumer Lifestyle - Food/Beverage - Financial Services -
Achieving world class results doesn’t happen in one fell swoop. It’s a work in progress. We’re always looking for ways to improve in everything we do, whether it’s grabbing attention through a national social media campaign or lining up a stellar selection of journalists for a client media tour. Even the basic press release is fair game.
Posted by: WendyLane in: Food/Beverage -
Save-A-Lot retained LANE PR for a series of store openings around the country. We work with local civic leaders to build awareness and anticipation in each new neighborhood. We also work with Save-A-Lot to target neighborhoods for sampling and develop strategies to drive customers through the door. At each opening, the community gets a sneak peak at its new store, enjoying a neighborhood night with food, drinks and music.