Writing for Robots: How Press Releases are Changing

Posted by: WendyLane in: Consumer Lifestyle - Food/Beverage - Financial Services -

Person writingAchieving world class results doesn’t happen in one fell swoop. It’s a work in progress. We’re always looking for ways to improve in everything we do, whether it’s grabbing attention through a national social media campaign or lining up a stellar selection of journalists for a client media tour. Even the basic press release is fair game.


PR Work = 950 Slices of Cheese

Posted by: WendyLane in: Food/Beverage -

Wendy at Save-A-LotSave-A-Lot retained LANE PR for a series of store openings around the country. We work with local civic leaders to build awareness and anticipation in each new neighborhood. We also work with Save-A-Lot to target neighborhoods for sampling and develop strategies to drive customers through the door. At each opening, the community gets a sneak peak at its new store, enjoying a neighborhood night with food, drinks and music.


Haycation Media Mailer

Posted by: KirstenNieman in: Consumer Lifestyle -

brasadamailerEver heard of a haycation?! Check out this fun media mailer we put together for one of our clients, Brasada Ranch. Here’s a bit about what Brasada Ranch offers its haycation  guests…


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