05
Dec

You CAN Measure Social Media

Posted by: AmberRoberts in: Consumer Lifestyle - Food/Beverage - Financial Services -

“It doesn’t matter how many Facebook fans you have.  It matters how many people are talking about your brand.”

NY Life’s Social Media AVP, Gregg Weiss, believes you can measure social media.

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05
Dec

Sharing Meals and Ideas at IFEC

Posted by: AlisonSeibert in: Food/Beverage -

arlier this month, I attended the IFEC Conference in Washington, D.C. on behalf of LANE PR. IFEC, the International Foodservice Editorial Council, is an association of editors and public relations professionals in the food, beverage, and foodservice industries.

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28
Nov

Why Social Media is Perfect for Banks

Posted by: AmberRoberts in: Financial Services - Digital/Social -

At a financial services communications event last week, I sat in on a talk fromCiti’s social media guru,Frank Eliason, who has a book coming out entitled “At Your Service” in Spring 2012.

Frank caught my attention when he stated that social media is a perfect fit for banks. Why does he believe this?

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