LANE PR Orchestrates Zupan’s Grand Opening Event

Posted by: KirstenNieman in: Food/Beverage -

Zupans store opening ribbon cuttingLANE PR was selected to work with Zupan’s Markets and its in-house PR team to orchestrate public relations efforts for the April opening of its Lake Grove, Ore.,  grocery store. The grand opening event took place last week,  and LANE PR garnered media coverage from numerous local outlets and spearheaded a number of events and promotions at the store that day. The public relations campaign highlighted Zupan’s Markets’ longstanding commitment to the community as well as its ability to source and sell the best products, in every category.


What Top Rock Bands Know about Customer Service: A Lesson from Coldplay

Posted by: Amy Paterson in: Consumer Lifestyle -

Coldplay concertCall me a sucker for swooning over some blue smoke, mirrors and proper British manners, but smiling amidst all that surprise and delight last night I thought, “This is how it’s done.”

Coldplay created a fan for life last night. No doubt a lot of time, effort and money went into what they did. They didn’t have to do all of that. But they did. And it was magic. And I’m hooked.


Writing for Robots: How Press Releases are Changing

Posted by: WendyLane in: Consumer Lifestyle - Food/Beverage - Financial Services -

Person writingAchieving world class results doesn’t happen in one fell swoop. It’s a work in progress. We’re always looking for ways to improve in everything we do, whether it’s grabbing attention through a national social media campaign or lining up a stellar selection of journalists for a client media tour. Even the basic press release is fair game.


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