Posted by: Cody Sanger in: Tourism & Hospitality -
From Audis to interactive photo walls, tourism marketing has seen an influx of travel agencies collaborating with interesting and unexpected brand partnerships. It makes sense; work with a juxtaposed brand to engage consumers and deliver a memorable travel experience. However, the beauty of these types of partnerships is that they sometimes produce groundbreaking and innovative campaigns like we’ve never seen before…
Posted by: Cody Sanger in: Digital/Social -
Instagram, the Facebook-owned social media behemoth, made a power move last Monday when it announced it will soon release live video capabilities to Instagram Stories as well as disappearing photos and videos within its Instagram Direct messaging feature. The company confirmed that these features would be rolled out within the next few weeks.
Posted by: Lisa Heathman in: Media Relations -
Today’s 24/7 news cycle and the popularity of social media make restoring trust after a crisis especially critical. With everyone watching and reporting, coupled with the permanence of crisis coverage online, a crisis can move at the speed of light and hang around forever. However, there are five things an organization can do in the wake of a crisis to restore its reputation over the long term…