Posted by: AmberRoberts in: Financial Services -
Financial services brands engage in painstaking efforts to cultivate their reputations. Earning and maintaining the confidence of clients and stakeholders is paramount, as these individuals are selective about with whom they entrust their assets. That said, how well insulated is your brand from the unexpected?
Crisis situations come in many forms, from cyber fraud and questionable business practices to natural and manmade disasters. Household names like United Airlines, Wells Fargo, Target and Volkswagen, for instance, are tarnished in the minds of many due to security lapses and questionable ethics. While some crises may be impossible to avoid, you can control the response and mitigate damage to the brand. Preparation is key.
Posted by: jillw in: Tourism & Hospitality -
Whether at work or at play, travel is a constant for LANE’s travel & hospitality team. From venturing to the unexplored to discovering new favorites in old haunts, the team is preparing for a busy travel season all around:
Wendy Lane Stevens will enjoy a proud mom moment in Austin, Texas, where she’ll watch her son receive his MBA from the University of Texas at Austin McCombs School of Business. As luck would have it, graduation coincides with the Hot Luck Fest (May 18-21), a new food and music festival generating considerable buzz and drool. It’s easy to see why: it’s the brainchild of America’s pitmaster Aaron Franklin of Franklin Barbecue, Mike Thelin of Feast Portland and James Moody of Fun Fun Fest.
Shannon Riggs is pursuing a #50statesby5 challenge for her daughters with a spring break trip to the American Southwest this month. While her eldest has already met the challenge, her youngest will reach the 49-state mark with Arizona, Colorado, New Mexico, Oklahoma and Texas. That just leaves Hawaii, which is in the pipeline for June.
Posted by: ShannonRiggs in: Media Relations -
Today’s marketing mix offers an exciting array of high-tech tools and channels, yet when it comes to developing brand ambassadors, organizations often overlook their closest and most accessible resource: employees. With their firsthand experience of a brand, its history and what makes it tick, employees are in a unique position to help build a brand and its visibility. And because employees are immersed in the day-to-day activity, their impressions are generally perceived as more authentic and credible than those of any outsider or corporate-generated message.
Creating a brand ambassador program doesn’t need to be complicated, and investing in the effort can pay off in spades. To develop – or refine – a brand ambassador program, consider following these five steps: