Posted by: admin in: Food/Beverage -
Portland, Oregon, may be the unofficial capital of craft. From a burgeoning maker culture to a legendary host of craft food and beverage producers, it doesn’t take much to stumble on the latest, greatest innovation. But, as coffee purveyor Portland Coffee Roasting knows, there’s an art to appreciating craft.
So when Portland Roasting was ready to launch a high-quality, full-flavored, single-serve cup (fully recyclable, of course), it tapped LANE to make a splash in the Portland market among caffeinated consumers, influencers and media.
Posted by: Shane Stafford in: Digital/Social -
With more than 400 million users, Instagram is a key component of any social media outreach strategy. Up until now, brands used the network similarly to individual users. However, two changes will cause marketers to adjust how brands utilize the platform.
New Algorithm-Based Feed
What It Is: An algorithm-based feed similar to parent company Facebook’s has been rumored for some time, and it is now being rolled out. Instagram made this change because it says people miss 70% of their feed due to the existing/previous chronological format.
Posted by: Shane Stafford in: Consumer Lifestyle - Digital/Social -
While Reddit has undoubtedly established itself as a global social news website by finding a brilliant and authentic way to harness user-generated content, this millennial magnet and its more than 200 million monthly users are largely overlooked by marketers and PR pros. However, one particular opportunity that can serve brands well is Reddit’s famous Ask Me Anything (IAmA) subreddit.