Why PR Pros Love Real-Time Video Content

Posted by: jillw in: Digital/Social -

If a picture is worth a thousand words, then consider just how much a video could be worth. As storytellers, PR pros gravitate toward real-time video content. And it’s not just us.

Consumers love video, particularly live video. Research shows that because of its immediacy, live video comes across as unscripted and authentic. It can tell a story quickly and personally, and it provides a glimpse into the real workings of a brand. Perhaps most importantly, when done well, video breaks through today’s crowded media environment so that brands can connect with their target markets.

While only 14 percent of marketers tried live video in their campaigns in 2016, that number will shoot to 43 percent this year.

Video is a great way to connect with a range of audiences, such as through property tours of a travel destination, the making of a new product for a sneak peek, or a live Q&A with the inspiration behind a brand development.


2017 Food & Beverage Beat

Posted by: jillw in: Food/Beverage -

Pure. Functional. Savory. Genuine…

These are just some of the buzzwords you’re likely to see in relation to America’s food and beverage industry in 2017…



Our Favorite Moments from 2016

Posted by: Cody Sanger in: Consumer Lifestyle -

14063296_1077104565739373_1756778891_nAs 2016 comes to a close, it’s the time to look back on the things that made us smile, made us proud or simply made us remember why we love what we do…


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