12
Oct

Insights from Feast Portland 2015

Posted by: Cody Sanger in: Consumer Lifestyle - Food/Beverage -

Small plates - 2 - VerTerraDinnerwareOnce again, Feast Portland proved to be the hottest ticket in town this September. Throughout four days of events, we took in more than just phenomenal food and drink. Here, we’ve gathered our observations on how brands engaged, which trends are brewing and which elements really stood out.

 

Brands that connected

Sokol Blosser winery (a LANE client) offered a daring education in opening Evolution Sparkling bottles with a saber. Social media was abuzz with images and video of Sabertron at the Night Market and at Doug Fir’s afterparty.

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29
Sep

What’s New in Marketing for Travel and Tourism: ESTO 2015

Posted by: Cody Sanger in: Consumer Lifestyle - Tourism & Hospitality -

Travel_girl_backpackLast month the Educational Seminar for Tourism Organizations (ESTO) 2015 took the stage here in Portland, drawing a range of travel companies and tourism bureaus from across the country. LANE’s travel and tourism experts attended ESTO seminars and came away with four key marketing trends.

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08
Sep

Grass Seed USA ignites Lawn (March) Madness: A case study in social media contests

Posted by: Admin in: Consumer Lifestyle -

trees-grass-lawn-park This past April, Grass Seed USA challenged LANE to organically grow Grass Seed USA’s social media channels (We Seed America). As March Madness 2015 was in the height of its popularity, we seized the opportunity to leverage this event to engage with Grass Seed USA’s followers as well as new audiences… The concept: America’s Greatest Lawn contest.

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