Adventist Medical Center
Challenge
Adventist Medical Center (AMC) is a nonprofit hospital offering a full range of inpatient, outpatient and emergency services throughout the Portland, Ore. and Vancouver, Wash. metropolitan area. Despite the hospital’s consistently high rankings within the medical community, including being recognized by the American Heart Association as among the top 10 percent of hospitals in the nation for the treatment of heart attack patients, AMC struggled to standout in the region’s crowded medical community.
PR Strategy
LANE PR treated the problem with aggressive, ongoing media relations. By establishing relationships with media and securing interviews, LANE landed AMC television, newspaper, online and trade coverage.
Result
From the pages of The Oregonian, The Columbian and The Gresham Outlook to NurseWeek, Hospital Voice, The Scribe and every television news station in Portland, LANE PR has leveraged creativity and strong media contacts to position AMC as a go to health resource for the community.



















