Whole Health Management
Challenge
Whole Health Management (WHM) was a leading provider of on-site clinics for large corporations including Discovery, Sprint/Nextel, Qualcomm, Capital One, Freddie Mac, Scholastic, Harrah’s Entertainment and Scotts’ Miracle-Gro, among others. Despite an impressive client list, WHM was largely unknown and the idea of on-site clinics seemed questionable with the media.
PR Strategy
WHM hired LANE PR to increase company awareness, further the cause of on-site clinics and be seen as a healthcare leader. The agency focused on media relations, pitching local, regional, and national media, securing introductions and interviews and ultimately, feature stories to further WHM’s position and business model.
Result
More than 80 articles and feature stories in the New York Times and Business Week that raised awareness, differentiated Whole Health from their competitors and positioned the company as the on-site healthcare provider of choice.



















