Dutch Bros.
Dutch Bros. Coffee was experiencing accelerated growth. The drive-through coffee company had grown from a single coffee cart in Grants Pass, Ore., to more than 100 locations across six states. Dutch Bros. planned to keep growing, but wanted to make sure the company’s uber-friendly, fun-loving culture stayed intact.
Dutch Bros. hired LANE PR to implement a public relations campaign and heighten awareness of the company’s strong customer connection and philanthropic endeavors. Companywide fundraiser initiatives highlighting Dutch Bros.’ culture were supported with press releases and targeted media outreach. A unified message for all stores strengthened the message, and LANE PR was able to media train individual franchisees to reinforce the culture message.
The result? LANE PR secured nearly 250 media results - broadcast and print - in almost every Dutch Bros. market in 2008. Smaller and less-known markets were given more emphasis and new markets were able to communicate the company’s culture from the start. In a matter of weeks LANE PR helped grow the Dutch Bros. following on Twitter from less than a dozen to more than 1,000, connecting the brand with targeted consumers discussing coffee and fostering ongoing conversations.