Heathman Hotel

It is no surprise that Portland, repeatedly voted greenest city in America, is home to the Heathman Hotel, a leader in sustainability.  The four-star, historic hotel recently completed a 99 percent landfill-free renovation and is on track to be the first Energy Star certified hotel in the state of Oregon.

Having worked with the Heathman for more than eight years, LANE PR knew the hotel’s guests would appreciate its efficiency efforts just as much as its luxurious amenities and first class service.   The agency utilizes the media to educate the public about the Heathman’s commitment to sustainability.  Tactics include proactive media outreach about the hotel’s partnership with Energy Trust, media meetings to showcase its 99 percent landfill-free remodel, and press releases touting its “go green” packages complete with hybrid rental car.

The result?  Coverage that has spanned both regional and national media:
• Local:  Portland Business Journal, Portland Tribune, KXL Newsradio, KGW-TV and KOIN-TV
• Sustainable:  Green Lodging, Green Building Elements, Plenty Magazine and Traveling the Green Way
• Hotel & Travel Industry:  Hotels, National Geographic Traveler’s Intelligent Travel, Hotels International and Hotel & Motel Management