Umpqua Bank
Banks are stodgy, not sustainable. For most banks, 2008 was a disastrous year, but Umpqua Bank forged an innovative relationship with Energy Trust of Oregon and needed to get the word out.
The organizations were working together to offer GreenStreet Lending, affordable loan products for consumers and businesses to make energy saving improvements and harness solar power in their homes and businesses. LANE PR recognized that getting the media excited about the program was critical to reaching those that the loan products were meant to help. The agency piqued the media’s interest with press releases, creative media mailers and individual media desksides and then followed-up with “success story” case studies that showcased the program’s success.
The result? LANE PR secured over 17 placements for Umpqua’s GreenStreet Lending program in seven weeks alone. Media coverage included television broadcasts in Portland, Bend, Medford and Roseburg. Publications from Eco Friendly Mag to International Business Times touted the program, and Web sites that picked up the story included Bloomberg, MSN Money and the Wall Street Journal.