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Client News

Widmer Hefeweizen: Five Best Beers Made in America, CBS The Early Show, July 3, 2010

(CBS) Oregonians have long had a love of all things beer, so it’s not surprising that Portland is the unofficial brewery capital of America. It has more breweries than any other city in the world - 35 - is the biggest craft brewing market in the country, and proudly answers to the nickname “Beervana.”
So, “The [...]

Consumer Cellular Thrives in Wireless Niche - The Oregonian, May 22, 2010

While fast networks and flashy gadgets capture all the glamour in the wireless industry, a nondescript Tigard company has built one of Oregon’s fastest-growing companies out of a comparatively plain business plan: basic cell phones for seniors.
Consumer Cellular has tapped one of the wireless industry’s last growth markets. Its revenues surged by 57 percent last [...]

Lane News

LANE PR Celebrates 20 Years: 30 Percent Growth in 2010 Business Above Best Year

NEW YORK/PORTLAND, Ore. (Aug. 23, 2010) –LANE PR, an independently owned, national public relations agency, celebrates its 20th anniversary this summer. President and founder Wendy Lane founded LANE PR in 1990. The 30-person firm has offices in New York City and Portland, Ore. LANE PR serves clients in the business-to-business, consumer, healthcare, financial services and [...]

LANE PR Strengthens Investor Relations Focus

NEW YORK (Aug. 2, 2010) – LANE PR, an independent firm specializing in public relations-driven marketing strategies, has strengthened its focus on investor relations (IR) service offerings as part of the firm’s integrated communications approach to help clients achieve success.
“As LANE PR celebrates 20 years of public relations excellence this year, we are planning for [...]

Blog

Deciphering Dodd-Frank

Last week Baruch College in New York City hosted a panel of leaders from NASDAQ, NYSE and NIRI (National Investor Relations Institute) for a discussion aimed at investor relations officers and how they should begin preparing for implementation of the Dodd-Frank Act — arguably the most significant piece of financial legislation to be passed since [...]

Highlights from IPNC’s Vineyard Tour and Winery Lunch

This year’s IPNC (International Pinot Noir Celebration) started Friday morning with overcast skies and cool temperatures, rare for this famed weekend at Linfield College in the heart of Oregon wine country.

Our group spent the day at Belle Pente Vineyard in Carlton, Ore. As the clouds disappeared, we toured the vineyards, learning about the different blocks [...]

ColumbiaSoft

ColumbiaSoft is a leading provider of enterprise-class document management solutions. The company offers “Document Locator,” software that helps businesses manage electronic and paper documents, scan and convert paper documents to digital files, capture and manage emails, attachments and faxes, and provide remote access via the Internet. ColumbiaSoft saw great potential in the AEC - architecture, engineering and construction – industry, and tapped LANE PR to help reach this lucrative market.

LANE PR employed multiple public relations tactics to promote “Document Locator” to the AEC industry, including seeking placements for byline articles, case studies and feature stories in trade publications that would promote their software as a cost-effective and time-efficient way for companies to cut budgets and increase productivity. LANE PR further increased ColumbiaSoft’s visibility by securing interviews and speaking opportunities for company executives at various tradeshows and industry-related events.

The result? Features in AIIM E-Doc Magazine, Constructech Magazine, AEC News, NW Construction, Building Design and Construction, and byline articles in Construction Executive and Design Build. In addition, ColumbiaSoft’s Document Locator was named a “Hot Product, Technology” by Construction Executive in 2007.