Roundarch
Challenge
As the NY Jets and the NY Giants unveiled the $1.7 billion New Meadowlands Stadium, LANE PR seized attention for one of the smallest yet potentially most impactful pieces of the state-of-the-art venue: a revolutionary touch-screen application built by digital consultancy Roundarch.
The “command center” for Jets chairman and CEO Woody Johnson provides real-time stadium and game data for monitoring fan experience and making critical, instantaneous operational decisions.
Unlike in-stadium flat-screens and digital food ordering from the seats, the command center isn’t visible – to anyone but the team’s Owner and executive leadership.
LANE PR skillfully positioned Roundarch’s contribution as the “wizard” behind Oz, with its application prompting major behind-the-scenes changes at the behest of the organization’s leader.
PR Strategy
LANE PR targeted digital and sports business media, showcasing how digital advances are impacting professional sports, delivering operational advantages, improving business efficiency and driving sales.
In addition to providing an online preview of the application’s functionality, LANE PR offered top-tier tech and sports business media an opportunity to enjoy the Jets season opener in a suite mirroring the owner’s suite, complete with flat screens and simulated game-day data populating the command center
Result
LANE PR pulled Roundarch’s behind-the-scenes innovation to the forefront. Coverage appeared in the Wall St. Journal, Fast Company, Tech News Daily, SD Times and The Star Ledger, and journalists from Forbes, FoxBusiness, Inc. Magazine, Mobile Marketer, NY Sports Journalism, PC Magazine, Sports Business Journal and Sports Illustrated attended the season opener.
Most importantly, the positive publicity generated numerous inquiries and sales leads for Roundarch.