19
Oct

Trends and Takeaways from FounderMade Consumer Discovery Show

Posted by: Stephanie Celenza in: Consumer Lifestyle - Food/Beverage -

I was in Santa Monica this October for the FounderMade Consumer Discovery Show, a showcase for some of the most innovative brands, products and leaders in food, beverage, wellness and beauty. The event draws up-and-coming brands and growing businesses in the consumer packaged goods space, and this year’s show offered fascinating trends, brands and insights.

Overarching Trends

 Indigenous foods are big. Think gấc from Southeast Asia and popped water lily seeds from India. Founders are reaching to their roots and homelands to introduce Americans to natural foods packed with health benefits. From GacLife, gấc sparkling waters offer the highest amount of all-natural antioxidant carotenoids with the lowest level of sugar and calories. With just my fingerprint, their cool reader determined my carotenoid score. A good score is 500+, and mine was in the 200 range (eeek!). Plans are to roll out this technology with super-cool vending machines, so consumers can check their levels and then make a purchase to give their bodies a boost.

CBD is in everything. CBD (cannabidiol) is making its appearance in coffee, dermal patches, personal care products and more. It’s the new norm. One of the most interesting brands was The Good Patch. Like a birth control or nicotine patch, this transdermal patch delivers key ingredients to your blood stream faster than taking something orally. Stand-outs were Be C

alm (with menthol) and Nite Nite (with melatonin), both containing CBD.

The search for happiness: Depression, anxiety and angst are at an all-time high, so people are looking for ways to better their lives and self-care, such as through meditation, nutrition, mindfulness… and mud. I drank mud! MUD/WTR is a mixture of organic, earth-grown ingredients praised for their health and performance benefits. Packed with adaptogenic mushroom compounds, each ingredient in each blend has a specific purpose to “complement a life that demands one’s best.”

Personal connection and standing for something: Consumers – especially millennials – want to feel connected to brands and founders. Brands need to be able to tell their stories so that customers can relate. At the same time, consumers are seeking mission-based companies and organizations unafraid to take a stance on something (even if it brings controversy). As always, authenticity and transparency are critical.

More
12
Sep

Feeling stressed? I’m here to help

Posted by: Sir Arnold in: Consumer Lifestyle -

Hello Humans,

You may have heard about a hormone called cortisol, which is released when you’re stressed out, and is often coupled with heightened blood pressure. Over time, these factors can lead to high cholesterol and hypertension. Fortunately, reducing stress can be as simple as interacting with furry friends (like me!), which significantly lowers cortisol levels and improves your immune system’s functions.

A study found that when people took care of dogs for just three months, they showed significant drops in blood pressure and reactivity to stress. The days their ambulatory blood pressure fell the lowest were the days they took their dogs to work.

Aaron Katcher, M.D., the emeritus professor of psychiatry at the University of Pennsylvania, explains that because humans evolved solving problems about animals, animals have the power to retain our attention.

“When we are around animals, we become more joyous, communicative, expressive, and calm.”

So as Chief Morale Officer at LANE, a Finn Partners Company, if you’re ever in our Portland office I invite you to pet me, snuggle me, do some downward dogs with me, or take me to a meeting. I’m here for all of you and I am taking my new executive role very seriously.

Namaste

Sir Arnold
Chief Morale Officer

More
27
Jun

THE WELLNESS REVOLUTION: Intel & Inspiration from 92Y’s Panel Discussion with Well+Good CEO Alexia Brue

Posted by: Malisa Meresman in: Consumer Lifestyle -

We recently had the opportunity to attend The Wellness Revolution, a curated conversation at 92nd Street Y with three trailblazing women at the center of it all. Renowned writer and chef Candice Kumai, Inspiralized founder Ali Maffucci and F-Factor diet creator Tanya Zuckerbrot sat down with Alexia Brue of Well+Good to discuss the latest industry intel and share their tips for getting started down the life-changing path of wellness.

Alternative yesterday, mainstream today
The wellness sector is undoubtedly booming, and it’s impressive just how strongly (and how quickly) this revolution has taken hold. One of the key themes of the panel discussion focused on the origins of today’s leading wellness trends. Practices that were considered “alternative” and “niche” in the past are today quite mainstream. All the panelists noted that many concepts that are now trending in wellness aren’t necessarily new and original. What is new is how today’s wellness innovators, entrepreneurs and experts are applying existing research and science and evolving traditional practices, as well as how consumers today are educating themselves and seeking wellness solutions that fit their lifestyles.

More

Want More?

Contact

Interested in working together? Get in touch to learn more about our services.