07
Sep

Ten Years and Counting

Posted by: ShannonRiggs in: Consumer Lifestyle -

square-headshot-for-blog-postTen years ago NASA launched the first space mission to Pluto, Italy won its fourth  World Cup title and the world was both baffled and thrilled by a new platform called Twitter. Minus the tweet, it was a relatively uneventful year, or so I thought when I began my journey at LANE.

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14
Jun

What Marketers Should Know About Reddit’s IAmA

Posted by: Shane Stafford in: Consumer Lifestyle - Digital/Social -

Reddit_Logo_WideWhile Reddit has undoubtedly established itself as a global social news website by finding a brilliant and authentic way to harness user-generated content, this millennial magnet and its more than 200 million monthly users are largely overlooked by marketers and PR pros. However, one particular opportunity that can serve brands well is Reddit’s famous Ask Me Anything (IAmA) subreddit.

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05
May

Millennials Crave Transparency, Communication from Brands

Posted by: Cody Sanger in: Consumer Lifestyle - Food/Beverage -

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Millennial consumers’ buying power is expected to reach nearly $3 trillion in 2016, making it critical that marketers in the food and beverage industry understand what makes millennials tick in order to effectively reach them.

One thing we’ve learned is that millennials are attracted to authentic, trustworthy brands that they feel a genuine connection with.  Millennials are increasingly seeking out ethical and more transparent alternatives to brands that use conventional fast, mass production processes, for example:

  • 59 percent of millennials will stop buying a brand’s products if they believe the brand is unethical or untrustworthy
  • 58 percent of millennials agree that purchasing decisions reflect a person’s personal values
  • 74 percent wish food companies were more transparent about how they make their products

So how can brands be more transparent? Simply put: Communication is key. Here are three examples of companies that are leading the way in transparency and operational visibility:

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