23
Dec

Our Favorite Moments from 2016

Posted by: Cody Sanger in: Consumer Lifestyle -

14063296_1077104565739373_1756778891_nAs 2016 comes to a close, it’s the time to look back on the things that made us smile, made us proud or simply made us remember why we love what we do…

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19
Oct

How Luxury Brands Can Engage the Millennial Market

Posted by: Cody Sanger in: Consumer Lifestyle -

pexels-photo-196666With an estimated annual spending power of $200 billion, millennials represent a lucrative future for consumer brands. However, this demographic doesn’t appear interested in acquiring the status symbols of their parents or grandparents: the house, car, watch or designer handbag. Generally, millennials value time over money, experiences over things; in one survey, 78 percent of this group chose to spend on a life experience or event rather than a tangible item. That said, the future is far from dim for luxury brands.

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07
Sep

Ten Years and Counting

Posted by: ShannonRiggs in: Consumer Lifestyle -

square-headshot-for-blog-postTen years ago NASA launched the first space mission to Pluto, Italy won its fourth  World Cup title and the world was both baffled and thrilled by a new platform called Twitter. Minus the tweet, it was a relatively uneventful year, or so I thought when I began my journey at LANE.

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