23
Apr

National Picnic Day 2019 – What We’re Packing In Our Basket

Posted by: Rachel Neff in: Consumer Lifestyle -

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14
Mar

What Pie Tops Finn Partners’ Favorite Flavor?

Posted by: Rachel Neff in: Consumer Lifestyle - Food/Beverage -

In honor of Pi Day (March 14), we asked Finn employees to vote for their favorite flavor of pie. Yes, we know National Pie Day is Jan. 23, but are you really going to give up a chance for free pie in the break room? Really? Really? Then we want your slice. Well, 3.14 slices, to be exact.

Now, before revealing the winners, let’s dive into how we set this up. We were strict with the criteria. In fact, a bit of research went into the answer options. National lists from past years with top flavors and most popular choices. Google was widely consulted. Pies were shown in alphabetical order. One vote per person.

Any write-ins had to meet pie criteria. No cobblers, crumbles or crisps in this survey. Betty? Pandowdy? Grunt? Nope. It had to be pie.

While some respondents argued choosing merely one flavor of pie was a cruelty, there was a very vocal group of folks who reminded the survey-writers that pies could have savory options. Look, we see you, offices across the pond. The magic of shepherd’s pie or chicken pot pie didn’t cross our minds at first. We promise you’ll get a button to click on next year.

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19
Oct

Trends and Takeaways from FounderMade Consumer Discovery Show

Posted by: Stephanie Celenza in: Consumer Lifestyle - Food/Beverage -

I was in Santa Monica this October for the FounderMade Consumer Discovery Show, a showcase for some of the most innovative brands, products and leaders in food, beverage, wellness and beauty. The event draws up-and-coming brands and growing businesses in the consumer packaged goods space, and this year’s show offered fascinating trends, brands and insights.

Overarching Trends

 Indigenous foods are big. Think gấc from Southeast Asia and popped water lily seeds from India. Founders are reaching to their roots and homelands to introduce Americans to natural foods packed with health benefits. From GacLife, gấc sparkling waters offer the highest amount of all-natural antioxidant carotenoids with the lowest level of sugar and calories. With just my fingerprint, their cool reader determined my carotenoid score. A good score is 500+, and mine was in the 200 range (eeek!). Plans are to roll out this technology with super-cool vending machines, so consumers can check their levels and then make a purchase to give their bodies a boost.

CBD is in everything. CBD (cannabidiol) is making its appearance in coffee, dermal patches, personal care products and more. It’s the new norm. One of the most interesting brands was The Good Patch. Like a birth control or nicotine patch, this transdermal patch delivers key ingredients to your blood stream faster than taking something orally. Stand-outs were Be C

alm (with menthol) and Nite Nite (with melatonin), both containing CBD.

The search for happiness: Depression, anxiety and angst are at an all-time high, so people are looking for ways to better their lives and self-care, such as through meditation, nutrition, mindfulness… and mud. I drank mud! MUD/WTR is a mixture of organic, earth-grown ingredients praised for their health and performance benefits. Packed with adaptogenic mushroom compounds, each ingredient in each blend has a specific purpose to “complement a life that demands one’s best.”

Personal connection and standing for something: Consumers – especially millennials – want to feel connected to brands and founders. Brands need to be able to tell their stories so that customers can relate. At the same time, consumers are seeking mission-based companies and organizations unafraid to take a stance on something (even if it brings controversy). As always, authenticity and transparency are critical.

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