PR Bolsters Orchard Supply’s Hiring Efforts

Posted by: Rob Bitter in: Consumer Lifestyle -

As part of Orchard Supply Hardware’s expansion into the Oregon market, the team spent time last week hosting a hiring event at the Oregon Zoo. The goal was to find 160 talented Oregonians to staff Orchard’s two new stores in Portland and Tigard. Recognizing a good story, the LANE team reached out to regional broadcast and print outlets to make sure the word got out about the hiring event. This led to great coverage from each of the four Portland-area broadcast outlets (with one visiting the hiring fair twice!), along with several print placements.

The end result? Orchard had never seen higher attendance at a hiring event! Over the course of two days, the event set internal records with 900 applicants and Orchard was able to fill every single position at both stores, which is virtually unheard of.

OSH_new store


National Wear Red Day at LANE

Posted by: KirstenNieman in: Consumer Lifestyle -

Last Friday was National Wear Red Day, and we decided to celebrate the day by joining the movement and wearing red. We also kicked off the morning by feasting on a heart healthy breakfast. It was bright and cheery around the breakfast table, and it was great to see so many LANE folks embracing the red theme.



Our own 40 under 40 recipient: LANE’s Kristen Siefkin

Posted by: KirstenNieman in: Consumer Lifestyle -

Last week, The Portland Business Journal released its annual “40 under 40,” a list of 40 high-achieving professionals under the age of 40 in the Portland business community.  We  jumped for joy when we saw our own Kristen Siefkin on the list!

Kristin Seifkin Lane PR


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